Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts.

Affiliate marketing is also the name of the industry where a number of different types of companies and individuals are performing this form of internet marketing, including affiliate networks, affiliate management companies and in-house affiliate managers, specialised 3rd party vendors and various types of affiliates/publishers who utilise a number of different methods to advertise the products and services of their merchant/advertiser partners.

Affiliate marketing overlaps with other internet marketing methods to some degree, because affiliates are using the same methods as most of the merchants themselves do. Those methods include organic search engine optimization, paid search engine marketing, email marketing and to some degree display advertising.

Affiliate marketing - using one site to drive traffic to another - is the stepchild of online marketing. While search engines, e-mail and RSS capture much of the attention of online retailers, affiliate marketing is a  fundamental role in e-retailers' marketing strategies.

Setting up an affiliate for your site requires a good understanding of Affiliate Marketing.  Fortunately, we have that expertise and can offer comprehensive advice on how to market your site through Affiliate Marketing.  We can design banners and Flash banners to enhance any Affiliate Scheme and create data feeds that allow affiliates to list your products on their portals.

For more information on affiliate marketing and how it can enhance your business please give us a call.