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Monthly Archives: July 2015

  • Golightme Candles - new fully responsive site!

    We’ve recently created this fabulous new site for Golightme Candles. We’ve ensured that it’s fully responsive and mobile friendly.

    Golightme Candles was created back in 2012, Leanne always had a passion for candles and luxurious home fragrancing, and she also has a very creative flare. All products handmade by Marise & Leanne Golightly, stocklists are based around the North East.

    Go check out the full site here - http://www.golightmecandles.com/

     

    golightmecandles golightmecandles1 golightmecandles2
  • The Angel of Corbridge - New Responsive Site!

    We have recently launched this stunning new site for the Angel of Corbridge. We decided to make it very image-based and user friendly. The simplistic and sophisticated design has proven very popular.

    The Angel of Corbridge is a Historic Coaching Inn built in 1726 in the beautiful countryside of Northumberland.

    The Angel is a gathering place for all day dining with Northumbrian tradition in our bar, lounge, barn restaurant, private dining room, fish and chip takeaway and bedrooms. It is Northumbrian tradition and hospitality at its best.

    To see the full site, please visit http://www.theangelofcorbridge.com/

     

    angel 1 angel 2 angel 3
  • 365 Property Buyer - Responsive Site!

    We’ve recently launched this new site for 365 Property Buyer, ensuring that the site is fully responsive, mobile friendly and updated with the latest images and content.

    365 Property Buyer are a family run company, having had 30 years’ experience in the property industry. We pride ourselves on our honesty, family values and upholding the greatest integrity. Many of the sellers we help have been recommended to 365PropertyBuyer, our reputation, professionalism & reliability offer you the security and certainty you need to move on. We NEVER pull out of a sale.

    Check out the full site at http://365propertybuyer.co.uk/

    365buyer1 365buyer2 365buyer3
  • How videos can help social media marketing

    No matter what social network you flick through now, you’re bound to see a number of videos pop up on your home feed. When compared to last year, it’s amazing how much statistics and trends can really change. Over the last 12 months almost every major social network, including Facebook, Twitter, LinkedIn and Instagram have increased the prominence and importance of visual content.

    Here are some stats we found from http://blog.hubspot.com/marketing/visual-content-marketing-strategy

    • Last year the amount of video from people and brands in Facebook's News feed increased 3.6X year-over-year.
    • Visual content is a key component in each of the top 5 most effective B2B marketing tactics.
    • B2C marketers are more likely to use original videos (63% B2C vs. 56% B2B) and original visual assets (63% B2C vs. 56% B2B).
    • Social Media Examiner recently asked marketers which forms of content they most want to learn about in 2015. Creating original visual assets took first place, followed by producing original videos.
    • In 2014 the use of video content for B2B marketing increased by 8% to 58%, while the use of infographics topped the adoption list increasing in usage by 9% to 52%.

    With Facebook and now Twitter introducing the auto-play feature, it makes it easier for brands to get their videos seen! As the social world is always growing fast and now the likes of popular networks - Instagram and Snapchat allow videos, the possibilities are endless and you’re really missing out if you’re not uploading videos to social media!

    If you’d like to talk to us about increasing your online audience through social media, please contact us.

     

    video - facebook stats
  • Facebook to remove inactive accounts from page like count

    Have you seen a small dip in the number of page likes on your Facebook business page? Please don’t worry! This doesn’t mean that you’re doing anything wrong, it is simply due to Facebook removing inactive accounts so that your page like count is more accurate and meaningful.

    There are two types of inactive accounts that will be removed from your page like count, these are voluntarily deactivated accounts and memorialized accounts.

    It might feel a big disheartening to see that your page like count has reduced with Facebook having the clear out but they’ve done it with good reason. The main benefit from this is to keep your business page consistent and true. By removing inactive Facebook accounts from your page audience date, it gives you more accurate figures when looking at the page insights. You’ll be able to see a lot easier who actively follows your page and find your followers through tools like lookalike audiences.

    So please don’t be alarmed if at first glance it looks like your business page has lost the interest of followers and more people are clicking the ‘dislike’ button. Remind yourself of this update and remember that meaningful data is more important!

  • 1NE Logistics fully responsive site!

    Another example of a fully responsive site we've recently launched.

    About 1NE Logistics:

    1NE Logistics limited operates primarily within the healthcare sector providing dedicated specialised transport services to Primary and Secondary healthcare providers within the NHS.

    At 1NE Logistics we provide our customers with unrivalled access to LIVE GPS vehicle tracking information and also LIVE journey temperature information. Investment in the latest systems allows customer’s unrestricted web based access to both live and historical temperature information for every dedicated vehicle journey.

     

    Check out the full site at http://www.1nelogistics.co.uk/

     

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  • How to choose the right web company

    Last week we received a phone call from a lady looking to transfer her services to us.  Whilst we are delighted to take on new customers a phrase she used set off a few alarm bells and got us thinking.  She said “you will be the 4th web company I have worked with in 3 years”.  So the big question is, has she been really unlucky and chosen the wrong companies, perhaps by not doing the right research or are her expectations and what she is being promised unrealistic?  I will let you know the answer to that later in the blog.

    So, how do you go about choosing the right web company?  Creating a quality website or upgrading your current site, if done correctly, won’t be cheap and this is a good place to start when choosing your web company.

    Know your budget

    We would suggest that you set out a budget of how much you are looking to spend and choose a company that can support this.  If you are a new starter, with limited funds then there are some companies that will do you a website for under £200.  This will give you a presence and may be a good starting point.  After all, with 50% of businesses failing in the first 12 months it makes sense not to stretch yourself too far.  That said, when dealing with the companies that produce this type of site we strongly suggest you read the small print and ensure there are no separation charges.  Also ensure the domain name is registered in your name as again there have been incidences of excessive fees to transfer the domain.

    When considering your budget, remember to factor in some ongoing marketing costs.  Whether this is for Search Engine Optimisation, Google AdWords, E-Mail campaigns or social media. It’s great to have a really nice website but if no one is seeing it and making enquiries then you will end up with a very nice folly.

    Do your research

    There are many web companies offering the world but sadly, the days of the .com millionaire are long gone, unless of course you come up with the next big App or new social media platform.  We suggest when choosing the company you want to work with, do your research and ask for the following;

    • Do they have any success stories of companies they have transformed and created a significant return on investment?
    • Do they have any testimonials or case studies they can share?
    • Can we contact ‘ANY’ of your clients for feedback? This is a great question as many businesses will point you towards their favoured clients and maybe not those who have posed challenges.

    Get Technical

    There are a lot of companies such as Graphic Designers and IT companies who have bolted web on as a service. Whilst this is not a bad thing we have seen many incidences where open source software such as WordPress, Drupal or Joomla has been used to create quick and easy websites. These can look good but if they are not hosted properly or the security is not updated then this leaves the site open to malicious software that can damage your reputation and in some cases get your site taken offline.  Always ensure the person designing your site understands the technical elements so ask them what security measures are in place? And what back up procedures do you have?

    Ask lots of questions

    When I started the business I was always mindful of what would happen to my customers if I got hit by a bus.  But more seriously when working on my own I was the sales guy, marketing chap, project manager, accounts department and PR and it amazed me how I actually got work done.  It occurred to me as I was sat in a meeting that I really wanted it to end quickly because I had another deadline to meet. My point is, it’s always good to know the answers to the ‘what if’ questions, especially when dealing with people who are working on their own.

    Here are some good questions to ask;

    • How do I get in touch out of hours if I have a problem?
    • What support do I have if you get Ill?
    • Who owns the website once completed?
    • Do I get a copy of my website or access to backups?
    • Where are your websites hosted? UK or Abroad?

    Ask for Recommendations

    Of course the best way to get the right company is to ask for recommendations. Business contacts and friends will be able to give you the low down on the right companies to use. They will also tell you their shortfalls which might not be a show stopper but certainly gives you a good insight into the company and ideas for the right questions to ask.  We have built our company on word of mouth recommendations and our aim when creating a site is for you to be so impressed that you refer us on.  This is our best and most effective marketing tool as it provides a win-win situation.

    Now I said I would answer the question about the lady who said we would be the 4th company in 3 years.  Well it turns out we won’t.  She mentioned a few web companies she had previously worked with, they were good companies with strong reputations. Unfortunately, we decided there was only one common denominator and politely declined.

  • Welcome Aboard!

    We’d like to take a moment to introduce you to our two newest members of Team365!

    We have Kerry who is our new Media Marketing Manager and Gemma, our new Business Development Manager. They have both joined us in our Newton Aycliffe office.

    Kerry – Media Marketing Manager

    In her spare time she likes to go for long countryside walks and loves camping! She has taken a Hootsuite University course. She successfully became a Hootsuite Certified Professional so any questions you may have regarding Social Media, speak to Kerry!

    kerry

    Gemma – Business Development Manager

    Gemma is a Marketing graduate from Northumbria Uni, Mum to Pippa (15 months) & Millie (Shihtzu). She is addicted to Instagram, obsessed with Pinterest and love taking photos of everything. Would love to open her own vintage tea room!

    gemma
  • Instagram for business - How could it help you?

    Launched in 2010, Instagram has quickly become one of the most popular and talked about photo-sharing social network. Unfortunately, not many businesses have tapped into the world of Instagram yet so we’d like to share with you some facts about the social network and maybe you’ll re-consider?


    Instagram grew by 50% between March and December 2014 which allowed it to reach the 300 million user mark – that’s when you know you’ve made it • More than 75 million users per day • Since being created, there have been 30 billion photos shared • 70 million photos are uploaded daily • In 2011 Instagram introduced #hashtags • In June 2013 the video upload feature was launched • 51% of users are male and 49% of users are female


    Instagram created a simple network design that allows your image to take centre stage, having your image/video fill the full screen. With all of this exposure potential at your fingertips, surely it would be a shame not to take advantage of it?


    Here are some examples of brand campaigns ran on Instagram;

    #Fiestagram by Ford Ford used Instagram to promote the Fiesta’s high-tech features back in 2011, giving away a Ford Fiesta as the final prize. Every week for 6 weeks, they announced a new hashtag associated with one of the Fiesta’s high-tech features such as #entry #music #hidden. The idea being that people would upload a photo each week using #Fiestagram and that week’s particular hashtag. Each week the best photos were chosen, featured in real-life galleries and digital billboards and were also in the running for the final prize, a Ford Fiesta. During the 6 week campaign, over 16,000 photos were uploaded and Ford gained over 12,000 fans on Facebook.

    1 (Image source - http://mashable.com/2012/02/02/ford-fiesta-instagram/)

    #Fannerisms by Buffalo Wild Wings

    As Buffalo Wild Wings is seen as a place for sports fans to hang out after work, enjoying good company along with good food, they thought they’d tap into Instagram to create a campaign during last year’s World Cup to help kick-start their Instagram profile. They simply asked users to upload images of themselves enjoying watching the games at any Buffalo Wild Wings using the hashtag #Fannerisms. In return, BWW used the direct message feature to reward fans for uploading their image by instructing them how they could win a gift card. This cool campaign gained them 1,600 followers on Instagram in just 3 days!

    2 (Image source - http://www.adweek.com/news/technology/buffalo-wild-wings-tests-instagram-direct-launch-brand-account-158324)

    #WhiteCupContest by Starbucks

    Starbucks are very pro-active on their social accounts and wanted to take the opportunity to reward their creative and loyal customers. They created the #WhiteCupContest which simply asked fans to customise their iconic white cups with a design of their choice, upload their images to Instagram and submit by using the hashtag #WhiteCupContest. During this campaign, Starbucks received over 4,000 entries in only 3 short weeks! The winning cup was translated into a limited edition reusable cup available for sale in stores.

    3 (Image source - https://news.starbucks.com/news/starbucks-invites-you-to-decorate-its-iconic-white-cup)

    I bet you never imagined the endless amounts of opportunities Instagram has brought to businesses through simple campaigns. Brands all over the world are running campaigns daily to boost their following. I hope that you’ve now re-considered using Instagram for your business and when you’re all set up and running, remember to give us a follow on @_design365

    https://instagram.com/_Design365/

  • The origins of Twitter’s 140 character limit

    Twitter was created back in March 2006 by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass and then launched in July 2006. It was initially created to act as a text message replacement service. Remember those days when everybody had pay-as-you-go mobiles which used to often run out of credit leaving you feel sorry for yourself and frustrated? Well the guys over at Twitter wanted to give everybody an opportunity to talk to their friends at any time of the day for free! The idea being that you could connect with people either publicly through tweeting them or privately through a direct message (DM). Since launching, Twitter has grown into one of the largest social networking sites in the world with recent statistics showing it has over 302 million active monthly users and 500 million tweets sent per day! So… Why the 140 character limit on tweets? Well, since the worldwide standard length of a text message is 160 characters, the founders of Twitter thought it would be a good idea to stay within those boundaries as it was what everyone was already used to. Now you’re probably thinking, why is a tweet 20 characters less than a text message? Those 20 characters were set aside to allow room for the twitter username (handle) of the sender, leaving 140 characters for your message!

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Head Office

15 Parsons Court, Welbury Way, Aycliffe Business Park, Newton Aycliffe, Co-Durham, DL5 6ZE

Te: 01325 311 909

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Regus - Gateshead, The Axis Building, Maingate, Kingsway North, Team Valley, Gateshead NE11 0NQ

Te: 0191 406 5391

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