Responsive Web Design is very important, mainly to reach a wider audience, improve SEO, increase conversion rates and to be in sync with the latest trends in web design.
Responsive Web Design (RWD) is simply an approach of laying-out and coding a website so that the website provides an optimal viewing experience, ease of reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices (including desktop computer monitors, tablets and mobile phones).
Having a responsive site can benefit you in a few ways:
- Better, faster, smarter user experience
Putting your customer first is key and ensuring that their experience on your site is the best it can possibly be. Having a responsive and mobile friendly site means that the user can enjoy the site to its full potential no regardless of what device their using to view it on.
Even though initially, responsive sites take a little longer to put together, they survive a lot longer and management, support and upgrades only need to be applied to one place which saves time and money.
Google recommends a responsive approach for SEO. Managing the SEO for multiple mobile and desktop sites can be difficult and has been proven to be less effective compared to a responsive site.
An optimised and consistent site, no matter what platform it’s viewed on, provides a better experience for the user which is more likely to lead to them engaging with you.
If you want to talk to us a little bit more about responsive web design or maybe you have a site that you’re wanting to make responsive, please contact us