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Monthly Archives: September 2015

  • What are the benefits of Social Media Marketing?

    Over the past few years, social media has grown enormously, and more and more people are using it to benefit their business. To show how quickly social media has grown; Facebook was founded back in 2004 and now has over 44 billion monthly active users and 936 million active daily users. Twitter was founded in 2006 and currently has over 270 million active monthly users. Instagram launched in 2010 and now has over 300 million active monthly users. It has grown over 50% in a year and is now bigger than Twitter!

     

    Here are some benefits of social media for your business: 

     

    - An easy way to learn about your audience

    The key to success in any business is knowing your audience. Using social media makes this possible and very easy to do, with the use of Twitter Analytics and Facebook Insights. You have access to useful information right at your fingertips. You can learn dominant languages spoken by your social media audience as well as their age, gender and popular interests. By knowing this information it allows you to cater your campaigns and product offers to your target audience which will provide you a better return on investment.

    - Higher conversion rates

    It’s a very common fact that people like doing business with other people, not with companies. Having various social media networks for your business and being active and engaging on them humanizes your brand. In addition, studies have shown that “Social media has a 100% higher lead-to-close rate than outbound marketing. (State of Inbound Marketing, 2012)”. Having a higher number of social media followers tends to improve trust and credibility in your brand, representing social proof.

    - Increases brand recognition

    Using social media for business has allowed companies to increase their brand awareness and the reach of their brand for a long time. Every tweet, post and image you send is just another opportunity for someone new to hear about your amazing brand and the products or service that you sell. Once your social followers grow and people start to share your content is when your brand awareness really grows. As soon as your post is seen by someone who does not currently follow you on the social network is when your post becomes ‘viral’… Cool hey!

    - Improved SEO

    SEO is the best way to capture relevant traffic from search engines, but the requirements for success are always changing. Social media helps you easily direct people to your site as well as acting as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy. Having a strong social media presence is almost mandatory as Google now takes your social media networks into consideration when calculation their rankings.

    - Customer service platform

    It’s a proven fact that the majority of customers will turn to social media when they’re had a really positive or a really negative experience with a company. Once a complaint is on their social media, you can’t delete it. The best thing you can do is respond to it in the best possible way and try to rectify the initial complaint. Whenever you receive positive feedback, we’d suggest that you try to engage with as many as you can, thank them for their positive feedback and possible suggest another similar product/service which you think they would also like!

    - Expand your audience

    Social networks allow you to engage with your current customers as well as seeking out potential customers. Twitter, for example, allows you to search or specific keywords and will pull up every single tweet with those keywords in. You can then choose to only see the tweets that were sent near to your location. Let’s say for instance that you’ve just opened a new coffee shop in a town centre, you could search in Twitter for people tweeting ‘I need a coffee’ and filter the results for your location. This allows you to then interact with all the people near you who are wanting what you sell – what more do you need?

    If you want more information or would like to jump on the Social Media band-wagon, Please contact us and we will see how we can help boost your enquiries and sales through the power of social media marketing!
  • NBSL Funding

    XqozvHS5_400x400Great news… Funding is back!

    Would your business benefit from a new responsive website, or maybe some marketing? Or perhaps you don’t currently have a website but looking towards becoming a part of the online world?

    With NBSL, you may be entitled to a grant to help support your business. If you’re an established business, trading for over 12 months, you could receive a grant up to £2800 towards a project worth up to £8000. Alternatively, if you’re a new business, trading for less than 12 months, you could receive a grant of up to £500 towards a project worth up to £2000.

    Design365 have helped many clients get the funding they deserve and have a strong reputation with the funders and can assist with the application process and claims process.

    If you are looking to update your website to a mobile friendly responsive site, upgrading to e-commerce to sell online, wanting to develop your own mobile app or improve your digital marketing then please feel free to get in touch.

    Funding is available to businesses in Northumberland, Tyne and Wear, Teesside or County Durham.

    During the last NBSL funding, we helped a lot of clients access the funding they deserve so we're more than happy to support you every step of the way to ensure that your application is successful.

    For more information on the North East Business Support Fund, please visit their website at www.nbsl.org.uk or give us a call on 01325 311909.
  • Torus Logistical Soltuions - New Responsive Site

    Torus Logistical Solutions is a well-established and successful recruitment agency, their head office is in Stockton on Tees.

    Torus was initially established in 2012 and since then, we have expanded throughout the UK to allow us to support our blue chip client portfolio.”

     

    We have recently created a fully responsive site for Torus which is sophisticated and very user friendly!

    Check out the full site here > http://www.toruslogisticalsolutions.co.uk/

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  • BCS Preservation - New Responsive Site

    BCS Preservation is a Darlington-based contractor specialising in property preservation and environmental services. With over 45 years of experience in the industry between the senior surveyors, they have a wealth of knowledge in a wide variety of property concerns from rising damp to cavity wall tie replacements, dry rot to radon gas.

    We have recently re-designed their website to make it fully responsive and mobile friendly.

    Take a full look at all the services they provide here > http://www.bcspreservation.co.uk/

     

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Our Location

Head Office

15 Parsons Court, Welbury Way, Aycliffe Business Park, Newton Aycliffe, Co-Durham, DL5 6ZE

Te: 01325 311 909

Our Location

Gateshead Office

Regus - Gateshead, The Axis Building, Maingate, Kingsway North, Team Valley, Gateshead NE11 0NQ

Te: 0191 406 5391

There are many different options for funding towards your website - find out more
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