Search Engine Optimisation

Ideas, tips and advice regardsing Search Engine Optimisation (SEO)

  • Why we use SEO...

    Posted on April 20, 2012 by design365

    SEO stands for Search Engine Optimisation, making your website search engine friendly so it lists higher on the major search engines such as Google and Yahoo. SEO can be done in-house but can be very time consuming and there are a lot of considerations, including how the site is built, what keywords are researched and used, and number of back links to name a few.

    Design365 use SEO to:

    Promote websites online allowing your target market to find it!

    We research the most popular keywords so your website can be found when customers search for certain words or phrases.

    Identify correct titles and descriptions and adding in internal and external links

    Add products to shopping feeds to increase the number of people viewing the products.

    For help with search engine optimisation please contact us....


    This post was posted in Search Engine Optimisation and was tagged with marketing, search engine optimisation

  • Getting the most from Social Media...

    Posted on February 27, 2012 by design365

    Social Media
    Social Media allows users to interact with others via social websites, commenting on information they find and sharing information. It has changed the way people use the Internet, Social Media is now an important marketing tool for every business. The 10 most popular social media sites are: 

    Facebook
    Twitter
    LinkedIn
    YouTube
    Flickr
    Blogger
    Digg
    Delicious
    StumbleUpon
    Skype

    Blogging
    Blogs are a popular medium for people to express both opinions and knowledge online. Blogs are usually the work of a single individual, occasionally a small group, and often are themed on a single subject. More and more companies are also writting blogs for their clients and other individuals with similar interests. It allows them to stay up to date with the company, find out about events and special promotions. Blogs allow others to contribute; commenting on others’ blogs can be a good way of:

    Increasing the links to your website
    Increasing your profile on the web
    Finding out other people’s opinions - Market Research
    Sharing information although it is a good idea to have a blog, you do not always need to have your own

    Videos
    Google has now started to include video results, on search engine result pages, so a well optimised video could land you a good position on Google. Here are 4 different ideas for the use of video on your website:
     

    Include a “How to”
    Advertisement
    Case studies and testimonials
    Informative video

    Once you have your video you can upload it to video sharing sites including the most popular YouTube. Make sure that your video is high quality a poor video may have a negative impact on your services or products.

     


    This post was posted in Search Engine Optimisation and was tagged with marketing, search engine optimisation

  • Working together to increase website traffic...

    Posted on January 31, 2012 by design365

    Great write up in The Northern Echo showing the power of Internet marketing, two great local businesses working together. The sucessful Stone Technical Services growing their business through their website and the correct use of SEO.


    This post was posted in Design365 News, Search Engine Optimisation and was tagged with marketing, search engine optimisation, Google

  • what is the importance of seo...

    Posted on January 27, 2012 by design365

    •To Promote - your site online, so your target market can find it!
    •Highlight keywords - So your site is found on related searches
    •Titles and descriptions - Using the wrong titles and description can have a drastic effect on your sites visability
    •Add internal and external links - Link with your supplies, associated companies and to social media pages
    •Add products to Shopping Feeds - To increase the number of people viewing the products
    For help with your SEO please contact us....

    This post was posted in Search Engine Optimisation, Online Marketing and was tagged with marketing, search engine optimisation, Google, social media

  • what design365 offer...

    Posted on January 25, 2012 by design365

    Design365 we are a web design company based in the North East of England. We design brochure sites, e-commerce sites, web developments and  offer search engine optimisation by the hour....

    Take a look at some of our recent work;

    DJ Gardening and Landscaping services, Eliza Blooms, The Dog Inn, Take a day out and The Knitting Gift Shop!!


    This post was posted in Web Site Design, E-commerce, Search Engine Optimisation, Online Marketing, Development and was tagged with e-commerce, search engine optimisation, new site

  • improve your website visitors in 2012...

    Posted on January 10, 2012 by design365

    To improve your website visibility and increase the traffic to your site you may want to consider the following;

    Corporate Media - Include an informative video and link to You-Tube, this will then link back to your website

    Add promotions onto your social media pages

    Get your friends / colleagues to 're-tweet' or 'share' your promotions

    Get relevant websites to link to your site and vice versa, this will improve both companies website traffic 

    Make sure your site includes the correct search engine optimisation keywords so you can be found when searched for online.

    If you need any help with your SEO, please contact us...


    This post was posted in Search Engine Optimisation, Online Marketing, Internet Psychology and was tagged with communication, search engine optimisation, Google, social media

  • getting your website recognised online

    Posted on January 6, 2012 by design365

    Websites need search engine optimisation (seo), this acts as online advertising to improve the websites results on search engines, therefore increasing the number of visitors to the site. When the seo is done correctly on a website it will have more chance of being listed on page 1 of Googles search results.    

    At Design365 we research and identify the correct keywords that are associated with the website in mind and have proven results. We set up the websites correct Meta title and description tags and create friendly search engine content allowing you to recieve the most effective results. We also create a sitemap (the site map lists the individual pages from the website) which we summit to Google – helping the search engines recognise the websites content.


    This post was posted in Search Engine Optimisation, Online Marketing and was tagged with marketing, search engine optimisation

  • Improve the number of visitors to your website....

    Posted on January 6, 2012 by design365

    Improve your sites Google results in 2012...

    Design365 can help raise the number of visitors to your website in 2012 by adding the correct search terms in your sites SEO (search engine optimisation).

    The SEO is used to describe your website and your products so the site can be found by the large search engines. Getting the search engine optimisation correct is vital to be found on search engines. If your website isn’t being found on Google please contact Design365, we have an in house search engine optimising specialist who can help....


    This post was posted in Search Engine Optimisation and was tagged with search engine optimisation, Google

  • find out about Google Fresh...

    Posted on December 5, 2011 by design365

    Google Fresh is the latest change to Google. Google Fresh will concentrate on ‘how fresh’ your site content is, an addition to the usual search engine optimisation (SEO). Updating your site to include industry news, updating your company blog and keeping products up to date is fundamental. Google Fresh will need regular posts to achieve visible results for your site. The constant battle for Google is making sure sites are rich with fresh news and products, sharpening up results.

    Google Fresh will affect 35% of searches, to improve your ranking follow these tips;
    1. Keep blogs, news and information up to date and keep it updated as regularly as possible
    2. Add reviews on to your site from your happy customers
    3. Keep products up to date, add a new blog about product updates
    4. Update deals and special offers, even better if you have a daily deals section


    This post was posted in Industry News, Search Engine Optimisation and was tagged with communication, marketing, search engine optimisation, Google, industry news

  • let us manage your site!

    Posted on December 1, 2011 by design365

    Take the pressure off managing your own website and let us take over.
    You will receive the following as part of your subscription with us,

    4 hours of Search Engine Optimisation per month
    A monthly newsletter to the client database
    A monthly submissions to the shopping sites
    Monthly consultation and advice on trends
    Help with off line marketing ideas to help drive traffic to the website

    Contact us for more details...


    This post was posted in Search Engine Optimisation, Online Marketing and was tagged with e-commerce, communication, marketing, search engine optimisation

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