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Digital Branding

Here you will find updates and news relating to the world of digital branding
  • ‘Dirty Cow’ Linux OS Vulnerability

    If you have a web site hosted with us, you may have noticed a little pop-up message when you log into the back-end of your website. This pop up may look like this:

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  • 6 Critical errors of SEO

    Are you making any of these critical SEO errors on your e-commerce site?

    A lot of people believe that when you create an e-commerce website and upload hundreds or even thousands of products, the search engine traffic will just start rolling in.

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  • What will blogging do for your SEO?

    How many of you can say that you have a blog on your website and it’s used correctly on a regular basis?

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  • Facebook... Is organic read dead?

    Facebook are constantly changing the way they prioritise posts on Facebook, especially for business pages. It’s now harder than ever to get a good reach and following organically.

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  • How Long Does SEO Take To Work?

    This is one of the most common questions within the digital marketing world and the hardest to answer. Hopefully this blog post will give you a better understanding of today’s SEO practices.

    Old SEO used to purely focus on a small amount of ‘golden keywords’. These were the sole focus for SEO at one point, where everyone was fixated on if your business was ranking #1 for your most popular key phrase. Don’t get us wrong, this is important but with SEO changing at the speed it is, it’s not the only factor to focus on. If you are only focusing on a small group of generic keywords, the chances are that isn’t what people are searching for, therefore you’re not being found for what really matters. The emphasis should be on a much larger number of natural language search terms, especially with the use of Siri and Google Now becoming so popular.

    If by asking ‘How long does SEO take to work?’ you mean ‘How long will it be before I get top rankings?’ then you’re mistaking outputs for outcomes. Selling ‘top rankings’ is easy because it’s what every business wants to hear, but what good is a number #1 ranking in Google when your business doesn’t generate any sales or leads? SEO is focussed on optimising your website to ensure that people find your products/services and they convert.

    There are so many other factors to think about when trying to give someone an answer to ‘How long will the SEO take to work’ including

    • how long the site has been around for.
    • how much (if any) SEO you’ve had done on it previously.
    • what shape the website is in.
    • how much content is on it.
    • its link profile and a number of other SEO factors.

    No two websites are the same and that’s why it’s so important to get a unique review and audit of your site before starting any SEO service.

    Many experts, including ourselves, will tell you that it takes 4-6 months minimum to start seeing results from a good SEO practice. This is generally the case, however, like stated previously, every website is different and this figure can be more or less depending on the initial audit and review of your website.

    Many people expect to see all of their dreams come true within a week. With SEO, this isn’t the case. Studies have also shown that most companies underestimate the time and money that goes into good SEO services and unfortunately, a lot of them drop off after just a few short months or less as they weren’t getting the results they thought they would. If we could just ask you to take into consideration everything we’ve said here and give SEO a very bare minimum of 6 months before you expect to see good results.

    SEO, when properly invested in and done correctly is one of the best ROI’s (return on investments) out there. Just make sure you get all the information you need before making your decision.

    If you’d like to take a look around our SEO services, please visit www.seo365.eu and contact us today for your website review.

  • Facebook's Latest News Feed Update

    So Facebook have released yet another news feed update and this time, a lot of people will feel the effects. Facebook have revealed that their latest update will be to prioritise updates from your friends and family on your news feed, above those from pages and publishers.

     

    Facebook states “Our top priority is keeping you connected to the people, places and things you want to be connected to — starting with the people you are friends with on Facebook. That’s why today, we’re announcing an upcoming change to News Feed ranking to help make sure you don’t miss stories from your friends.”

     

    Facebook claim that they’re going back to their roots and giving people the stories that matter to them first. The effect this update will have on businesses, mainly ones with a lower social media following, is huge! Effectively, Facebook is pushing all page and publisher updates to the bottom of the list. This is certainly going to impact page reach negatively.

     

    Facebook states: "Overall, we anticipate that this update may cause reach and referral traffic to decline for some Pages. The specific impact on your Page’s distribution and other metrics may vary depending on the composition of your audience. For example, if a lot of your referral traffic is the result of people sharing your content and their friends liking and commenting on it, there will be less of an impact than if the majority of your traffic comes directly through Page posts."

     

    So you’re reading this article and probably think that this is the end of the road for your business on Facebook, that you should just give up? Wrong! There are still some ways to help ensure that your business is still seen on Facebook and here are a few of them;

     

    • Focus on video posts
    • Use Facebook Live – as much as possible!
    • Always include imagery
    • Pay to amplify reach
    • Monitor insights daily

     

    These few tips should help you with this latest update. The most important two are focussing on video posts and paying to amplifying reach. Here at Design365, we can help you with Facebook paid ads, boosts and more, all to help you get through this latest social media update.

     

    Facebook's also released a new “News Feed Values” document which outlines the driving logic behind their decisions as to how they refine and improve the News Feed algorithm. If you get a few moments, please take a look through the News Feed Values, there are some very important and helpful hints on there to help your business stay visible on Facebook.

     

    If you have any questions about how this may affect your business on social media or for any other related enquiries, please contact us.

  • What are the benefits of Social Media Marketing?

    Over the past few years, social media has grown enormously, and more and more people are using it to benefit their business. To show how quickly social media has grown; Facebook was founded back in 2004 and now has over 44 billion monthly active users and 936 million active daily users. Twitter was founded in 2006 and currently has over 270 million active monthly users. Instagram launched in 2010 and now has over 300 million active monthly users. It has grown over 50% in a year and is now bigger than Twitter!

     

    Here are some benefits of social media for your business: 

     

    - An easy way to learn about your audience

    The key to success in any business is knowing your audience. Using social media makes this possible and very easy to do, with the use of Twitter Analytics and Facebook Insights. You have access to useful information right at your fingertips. You can learn dominant languages spoken by your social media audience as well as their age, gender and popular interests. By knowing this information it allows you to cater your campaigns and product offers to your target audience which will provide you a better return on investment.

    - Higher conversion rates

    It’s a very common fact that people like doing business with other people, not with companies. Having various social media networks for your business and being active and engaging on them humanizes your brand. In addition, studies have shown that “Social media has a 100% higher lead-to-close rate than outbound marketing. (State of Inbound Marketing, 2012)”. Having a higher number of social media followers tends to improve trust and credibility in your brand, representing social proof.

    - Increases brand recognition

    Using social media for business has allowed companies to increase their brand awareness and the reach of their brand for a long time. Every tweet, post and image you send is just another opportunity for someone new to hear about your amazing brand and the products or service that you sell. Once your social followers grow and people start to share your content is when your brand awareness really grows. As soon as your post is seen by someone who does not currently follow you on the social network is when your post becomes ‘viral’… Cool hey!

    - Improved SEO

    SEO is the best way to capture relevant traffic from search engines, but the requirements for success are always changing. Social media helps you easily direct people to your site as well as acting as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy. Having a strong social media presence is almost mandatory as Google now takes your social media networks into consideration when calculation their rankings.

    - Customer service platform

    It’s a proven fact that the majority of customers will turn to social media when they’re had a really positive or a really negative experience with a company. Once a complaint is on their social media, you can’t delete it. The best thing you can do is respond to it in the best possible way and try to rectify the initial complaint. Whenever you receive positive feedback, we’d suggest that you try to engage with as many as you can, thank them for their positive feedback and possible suggest another similar product/service which you think they would also like!

    - Expand your audience

    Social networks allow you to engage with your current customers as well as seeking out potential customers. Twitter, for example, allows you to search or specific keywords and will pull up every single tweet with those keywords in. You can then choose to only see the tweets that were sent near to your location. Let’s say for instance that you’ve just opened a new coffee shop in a town centre, you could search in Twitter for people tweeting ‘I need a coffee’ and filter the results for your location. This allows you to then interact with all the people near you who are wanting what you sell – what more do you need?

    If you want more information or would like to jump on the Social Media band-wagon, Please contact us and we will see how we can help boost your enquiries and sales through the power of social media marketing!
  • How consistent is your branding...

    What is the importance of consistent branding? Branding creates a personality for your business and also helps you to stand out from the crowd, offering you an advantage over your competitors. The branding should be recognisable, helping customers identify your company by your logo and branding, this is integral to a business’s success. The first thing that people notice when looking at company literature such as a website, brochure and business card is the logo. The logo needs to represent the company message and work online and offline, across all literature. This will enable you to have a consistent strong brand, this will add value to the customer. For more information and help with your company branding, please contact us...

  • why is web marketing so effective???

    Web marketing is measurable; • Google Analytics - allows you to find out how many people have viewed your site on a daily basis • Web Counter - Add a web counter on to your site to see how many views the site has had • Google Adwords - Pay as you go advertising for your website on a pay per click basis • Downloadable vouchers - Use a specific code to measure how many times the vouchers have been used For more advice please contact us...

  • what design365 offer...

    Design365 we are a web design company based in the North East of England. We design brochure sites, e-commerce sites, web developments and  offer search engine optimisation by the hour.... Take a look at some of our recent work; DJ Gardening and Landscaping services, Eliza Blooms, The Dog Inn, Take a day out and The Knitting Gift Shop!!

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Our Location

Head Office

15 Parsons Court, Welbury Way, Aycliffe Business Park, Newton Aycliffe, Co-Durham, DL5 6ZE

Te: 01325 311 909

Our Location

Gateshead Office

Regus - Gateshead, The Axis Building, Maingate, Kingsway North, Team Valley, Gateshead NE11 0NQ

Te: 0191 406 5391

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