Five Cs Behind Great Web Content

Bruce Says… After doing a bit of research on what does and doesn’t make a good website, I’ve stumbled across a bit of internet psychology that makes it incredibly easy to write cracking content and a brilliantly engaging blog. It’s all down to the curly third letter of the alphabet… The first C, which your web content needs to be, is Contemporary. First impressions really are everything and if someone flicks onto your site and what they immediately see is dated, bland and boring, chances are they won’t hang about for very long. Also, get rid of Flash. It doesn’t work on some Apple devices such as iPads and iPhones, limiting the types of media your site will function properly on. The second C is Compatible. The key to engaging with your target market is knowing exactly who they are and what they want. Therefore, you can create internet content that is perfectly compatible with your audience and their wants and likes. So, whether it's a comment about Facebook or the British weather, if it shares an interest with your audience, they are bound to engage. The third C is Curious. The content on your website needs to catch your user’s attentions by sparking an interest within them. If someone is not fascinated by some element of your webpage they will not hang about for long and a competitor’s website that captures a user’s curiosity will win their business. Content needs to be that little bit out of the ordinary through words, pictures, tweets or pins! The fourth C is Controversial. When it comes to web content, being out there and daring is the best method. You want your blog to make its readers question their own way of thinking every now and then, or they will simply pass over it and it won’t cause the desired effect. You want your web content to be debatable to cause maximum engagement and ideally you want it to be spoken from a position to make it more personable. This leads me nicely onto the fifth C: Characters. Personable web content gets people involved with identifiable characters and names. Make your story relevant - drop a few names! If your content provides human interest, it ensures greater engagement. So, if you want great web content that creates a bit of a stir and increases the chance of engagement, cram those five Cs into your blog and watch your business boom. Happy scribbling peeps!

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