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General

Here you will find general updates on Design365 and a little bit of light reading
  • What are the benefits of Social Media Marketing?

    Over the past few years, social media has grown enormously, and more and more people are using it to benefit their business. To show how quickly social media has grown; Facebook was founded back in 2004 and now has over 44 billion monthly active users and 936 million active daily users. Twitter was founded in 2006 and currently has over 270 million active monthly users. Instagram launched in 2010 and now has over 300 million active monthly users. It has grown over 50% in a year and is now bigger than Twitter!

     

    Here are some benefits of social media for your business: 

     

    - An easy way to learn about your audience

    The key to success in any business is knowing your audience. Using social media makes this possible and very easy to do, with the use of Twitter Analytics and Facebook Insights. You have access to useful information right at your fingertips. You can learn dominant languages spoken by your social media audience as well as their age, gender and popular interests. By knowing this information it allows you to cater your campaigns and product offers to your target audience which will provide you a better return on investment.

    - Higher conversion rates

    It’s a very common fact that people like doing business with other people, not with companies. Having various social media networks for your business and being active and engaging on them humanizes your brand. In addition, studies have shown that “Social media has a 100% higher lead-to-close rate than outbound marketing. (State of Inbound Marketing, 2012)”. Having a higher number of social media followers tends to improve trust and credibility in your brand, representing social proof.

    - Increases brand recognition

    Using social media for business has allowed companies to increase their brand awareness and the reach of their brand for a long time. Every tweet, post and image you send is just another opportunity for someone new to hear about your amazing brand and the products or service that you sell. Once your social followers grow and people start to share your content is when your brand awareness really grows. As soon as your post is seen by someone who does not currently follow you on the social network is when your post becomes ‘viral’… Cool hey!

    - Improved SEO

    SEO is the best way to capture relevant traffic from search engines, but the requirements for success are always changing. Social media helps you easily direct people to your site as well as acting as a “brand signal” to search engines that your brand is legitimate, credible, and trustworthy. Having a strong social media presence is almost mandatory as Google now takes your social media networks into consideration when calculation their rankings.

    - Customer service platform

    It’s a proven fact that the majority of customers will turn to social media when they’re had a really positive or a really negative experience with a company. Once a complaint is on their social media, you can’t delete it. The best thing you can do is respond to it in the best possible way and try to rectify the initial complaint. Whenever you receive positive feedback, we’d suggest that you try to engage with as many as you can, thank them for their positive feedback and possible suggest another similar product/service which you think they would also like!

    - Expand your audience

    Social networks allow you to engage with your current customers as well as seeking out potential customers. Twitter, for example, allows you to search or specific keywords and will pull up every single tweet with those keywords in. You can then choose to only see the tweets that were sent near to your location. Let’s say for instance that you’ve just opened a new coffee shop in a town centre, you could search in Twitter for people tweeting ‘I need a coffee’ and filter the results for your location. This allows you to then interact with all the people near you who are wanting what you sell – what more do you need?

    If you want more information or would like to jump on the Social Media band-wagon, Please contact us and we will see how we can help boost your enquiries and sales through the power of social media marketing!
  • NBSL Funding

    XqozvHS5_400x400Great news… Funding is back!

    Would your business benefit from a new responsive website, or maybe some marketing? Or perhaps you don’t currently have a website but looking towards becoming a part of the online world?

    With NBSL, you may be entitled to a grant to help support your business. If you’re an established business, trading for over 12 months, you could receive a grant up to £2800 towards a project worth up to £8000. Alternatively, if you’re a new business, trading for less than 12 months, you could receive a grant of up to £500 towards a project worth up to £2000.

    Design365 have helped many clients get the funding they deserve and have a strong reputation with the funders and can assist with the application process and claims process.

    If you are looking to update your website to a mobile friendly responsive site, upgrading to e-commerce to sell online, wanting to develop your own mobile app or improve your digital marketing then please feel free to get in touch.

    Funding is available to businesses in Northumberland, Tyne and Wear, Teesside or County Durham.

    During the last NBSL funding, we helped a lot of clients access the funding they deserve so we're more than happy to support you every step of the way to ensure that your application is successful.

    For more information on the North East Business Support Fund, please visit their website at www.nbsl.org.uk or give us a call on 01325 311909.
  • Aycliffe Fabrications - new site!

    Here’s another example of a fully responsive and mobile friendly site that we’ve launched. Take a look around it and tell us what you think!

    “Established in 1980 Aycliffe Fabrications is now a successful, well established company renowned for high quality work and exceptional service and we take pride in our reputation which has built up over many years. We manufacture bespoke metal products in Mild Steel, Stainless Steel and Aluminium ranging from the everyday 'useful things' to large artistic commissions and everything else in between.”

    Full site here - http://www.aycliffefabrications.co.uk/

     

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  • Responsive Design… What’s It All About?

    Responsive Web Design is very important, mainly to reach a wider audience, improve SEO, increase conversion rates and to be in sync with the latest trends in web design.

    Responsive Web Design (RWD) is simply an approach of laying-out and coding a website so that the website provides an optimal viewing experience, ease of reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices (including desktop computer monitors, tablets and mobile phones).

    Having a responsive site can benefit you in a few ways:

    • Better, faster, smarter user experience

    Putting your customer first is key and ensuring that their experience on your site is the best it can possibly be. Having a responsive and mobile friendly site means that the user can enjoy the site to its full potential no regardless of what device their using to view it on.

    • Cost effective

    Even though initially, responsive sites take a little longer to put together, they survive a lot longer and management, support and upgrades only need to be applied to one place which saves time and money.

    • SEO optimised

    Google recommends a responsive approach for SEO. Managing the SEO for multiple mobile and desktop sites can be difficult and has been proven to be less effective compared to a responsive site.

    • Improve conversion rates

    An optimised and consistent site, no matter what platform it’s viewed on, provides a better experience for the user which is more likely to lead to them engaging with you.

     

    If you want to talk to us a little bit more about responsive web design or maybe you have a site that you’re wanting to make responsive, please contact us

     

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  • The person behind the social network...

    So, we all use Facebook, Twitter and Instagram probably on a daily basis but do you know how they all started? We’d like to give you some cool facts about the history behind these popular social networks.

     

    Facebook

    • Was founded on 4th February 2004
    • Founders are: Mark Zuckerberg, Dustin Moskovitz, Eduardo Saverin, Andrew McCollum, Chris Hughes
    • Mark Zuckerberg is the CEO of Facebook
    • 44 billion monthly active users (as of May 2015)
    • 936 million daily active users

    According to the New Yorker, Mark Zuckerberg is red-green colour blind which means that the one colour he sees best is blue. This is apparently the reason behind the Facebook logo being blue as he told the New Yorker that ‘"Blue is the richest colour for me. I can see all of blue".

    Design365 Facebook

     

     

    Twitter

    • Was founded on 21st March 2006
    • Founders are: Evan Williams, Noah Glass, Jack Dorsey, Biz Stone
    • Jack Dorsey is the CEO of Twitter
    • Over 270 million monthly active users
    • The average Twitter user follows five or more businesses
    • In 2004, the word ‘Hashtag’ was added to the Oxford Dictionary

    It is said that the little bird logo for Twitter is called Larry. It’s apparently named after former NBA player, Larry Bird, who played for Twitter co-founder Biz Stone's home-state team, the Boston Celtics.

    Design365 Twitter

     

     

    Instagram

    • Created by Kevin Systrom and Mike Krieger
    • Launched in October 2010 as a free mobile app
    • 300 million monthly active users
    • Instagram has grown over 50% in a year and is now bigger than Twitter
    • Brand engagement rates are at their highest at 4.21% on Instagram
    • Adding a location to your upload results in 79% higher engagement

    After going for 2 years, Instagram was bought in 2012 by Facebook for $1 billion. When it was bought by Facebook, Instagram only had 13 employees.

    Design365 Instagram

     

  • CCN - new responsive site!

    Here’s another example of our work, we’ve recently created a new fully responsive and mobile friendly site for CCN.

    “At CCN IIS we are committed to firstly help our clients win and then deliver on all aspects of project completion from initial CONCEPT through DESIGN and then BUILD followed with leading AFTER CARE support.

    We LISTEN to what our customers say and view our customers as our best source of learning as to how we can improve. We are constantly searching for faster, quicker, more effective and competitive solutions to achieve excellence in our products and in our service to our market.”

    Check out the full site here - http://ccn-uk.com/

     

    CCN1 CCN2 CCN3
  • Art Inc - Responsive Site!

    What do you think of this new site we’ve recently launched? The Art Inc site is very image-based to reflect the nature of the business. We’ve designed it so the site is fully responsive and mobile friendly.

    Art Inc comprises of a dedicated team of professionals whose experience encompasses a range of related skills, including commercial space-planning and interior design disciplines, high tech visualisations and animations and state of the art paint technologies.

    The team is extremely personable and they listen with an open mind to any client proposals offering the best available service and advice on your personal projects. Art Inc bring years of continuously evolving experience to bear to make your visions a reality to truly astound.

    To check out their gallery please visit their site and tell us what you think http://art-inc.co.uk/

     

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  • Anna Addison Associates - New Responsive Site!

    We’ve re-designed the Anna Addison Associates site and made it fully responsive and mobile-friendly.

    Anna Addison Associates is one of the North East and Yorkshire's longest established and most experienced public relations businesses, launched in 2005, offering media relations, profile raising, copywriting and social media services.

    Check it out and tell us what you think - http://www.annaaddisonassociates.com/

     

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  • Little Angel Cafe - Responsive Site!

    We have recently launched this beautiful new site for the Little Angel Café. The site is fully responsive and mobile friendly.

    A beautiful little café situated in the heart of Hexham. The Little Angel Café is proud to serve food which is locally sourced, freshly prepared, delicious and good value.

    Beautiful coffees, delicious cakes and pastries, lovely sandwiches, gorgeous pizzas, wonderful gelato, stunning wine and beers. They even stay open late on Friday and Saturday evenings!

    To see their full site, please visit http://www.thelittleangelcafe.com/

     

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  • The Angel Fish Shop - Responsive Site!

    We've recently re-designed the Angel Fish Shop’s website and made it fully responsive and mobile friendly. We've created a very simplistic, user-friendly site while keeping it sophisticated.

    Situated in the heart of the beautiful village on Corbridge, Northumberland. They are a unique 'chippy' offering great fish and chips along with a selection of Champagne, wines, beers and even real ale. The taste and quality has been greatly received by the locals and we have tables and chairs outside the chippy if you are visiting Corbridge for the day. If you’re passing by, please pop in!

    Check out the full site here http://www.angelfishshop.com/

     

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Our Location

Head Office

15 Parsons Court, Welbury Way, Aycliffe Business Park, Newton Aycliffe, Co-Durham, DL5 6ZE

Te: 01325 311 909

Our Location

Gateshead Office

Regus - Gateshead, The Axis Building, Maingate, Kingsway North, Team Valley, Gateshead NE11 0NQ

Te: 0191 406 5391

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