This is one of the most common questions within the digital marketing world and the hardest to answer. Hopefully this blog post will give you a better understanding of today’s SEO practices.
Old SEO used to purely focus on a small amount of ‘golden keywords’. These were the sole focus for SEO at one point, where everyone was fixated on if your business was ranking #1 for your most popular key phrase. Don’t get us wrong, this is important but with SEO changing at the speed it is, it’s not the only factor to focus on. If you are only focusing on a small group of generic keywords, the chances are that isn’t what people are searching for, therefore you’re not being found for what really matters. The emphasis should be on a much larger number of natural language search terms, especially with the use of Siri and Google Now becoming so popular.
If by asking ‘How long does SEO take to work?’ you mean ‘How long will it be before I get top rankings?’ then you’re mistaking outputs for outcomes. Selling ‘top rankings’ is easy because it’s what every business wants to hear, but what good is a number #1 ranking in Google when your business doesn’t generate any sales or leads? SEO is focussed on optimising your website to ensure that people find your products/services and they convert.
There are so many other factors to think about when trying to give someone an answer to ‘How long will the SEO take to work’ including
- how long the site has been around for.
- how much (if any) SEO you’ve had done on it previously.
- what shape the website is in.
- how much content is on it.
- its link profile and a number of other SEO factors.
No two websites are the same and that’s why it’s so important to get a unique review and audit of your site before starting any SEO service.
Many experts, including ourselves, will tell you that it takes 4-6 months minimum to start seeing results from a good SEO practice. This is generally the case, however, like stated previously, every website is different and this figure can be more or less depending on the initial audit and review of your website.
Many people expect to see all of their dreams come true within a week. With SEO, this isn’t the case. Studies have also shown that most companies underestimate the time and money that goes into good SEO services and unfortunately, a lot of them drop off after just a few short months or less as they weren’t getting the results they thought they would. If we could just ask you to take into consideration everything we’ve said here and give SEO a very bare minimum of 6 months before you expect to see good results.
SEO, when properly invested in and done correctly is one of the best ROI’s (return on investments) out there. Just make sure you get all the information you need before making your decision.
If you’d like to take a look around our SEO services, please visit www.seo365.eu and contact us today for your website review.