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Search Engine Optimisation

Ideas, tips and advice regardsing Search Engine Optimisation (SEO)
  • 5 Reasons Why Web Marketing Differs From Traditional Marketing

    Bruce says…

    Having a well-built website that promotes your company professionally and effectively is one thing. Having a website that is properly marketed through well implemented digital strategies is another.

    It is essential that you market your website, brand and business in order to get people talking about you and noticing what it is you’re doing and why it is different.

    As web specialists, we very much believe in the power of web marketing as opposed to traditional marketing methods. I have whipped together 5 reasons why I think this is the case:

     

    1. Time

    In this day and age, we all want everything to have been done yesterday to constantly keep ahead of the times. Web marketing allows you to get your company’s message across to thousands in a matter of seconds. Take Twitter, for example. It takes no time at all to post a tweet that can then be viewed by a huge audience, thanks to the powers of hash-tagging and retweeting alike. This makes social media campaigns, quite frankly, a time saving no-brainer when compared to a traditional marketing campaign.

     

    1. Market Size

    Distributing marketing materials physically is limited by cost. You can only print out so many flyers and post them through so many doors, therefore limiting your potential market size. On the other hand, posting a blog on your website can be seen by absolutely anyone if the correct digital marketing strategies are applied.

     

    1. Search Engines

    Search Engine Optimisation (SEO) allows any online marketing material to be optimised in several relevant key search terms, something that traditional marketing simply cannot do. Once optimised, blogs, content, newsletters and brochures can appear in Google feeds through various relevant keyword link ups – now, can you do that with a your printed newspaper advert?

     

    1. Competition

    Web marketing also has the competitive advantage over traditional marketing as it allows you to publish a blog, for example, immediately with no time or geographical constraints. An idea can quite literally go from inside your head and onto the screens of millions all over the world within a matter of moments.

     

    1. Cost

    All of the processes involved with traditional marketing, such as print and distribution management, come at a price. And, although web marketing is by no means free, it is cheaper and provides a much greater return on investment. For example, investing in a PayPerClick advertising strategy will drive traffic to your website, resulting in an increase in sales and/or enquiries.

     

    So, which method of marketing would you rather use?

    For more information or to find out how we can help you market your business through the wonderful world of web, give us a call on 01325 311 909 or email us at sales@design365.co.uk.

  • Got to Love Google

    Bruce says... It’s pretty simple really. Love Google and it will love you right back. All the search engine asks for is a bit of respect. No spamming, no inaccurate tags – just some truth and honesty. After all, what goes around comes around… The Google-Bots run a pretty tight ship when in terms of rules and regulations, so I’m afraid it is simply impossible to cheat your way to good SEO. So, what works in the land of Google? Links. The bods at Google find your site if it is well linked up, so make sure you are well connected. However, all of your links must be accurate. Participating in link schemes can have the reverse effect as Google will detect it as spam. And what doesn’t work? Breaking any editorial policies. Pirated work will quickly be taken down and spam will be notified to Google through spam filters which they solicit. Sneaky redirects and hidden text and links are also frowned upon by Google-Bots. Here are my top 10 tips of what to do to make Google love your site and to maximise your SEO benefits: 1. Search Engine Friendly URL:  Page names should be accurate, full of researched keywords and different to the H1 and H2 tags within the page. 2. Title Tag: This needs to be unique and applicable to the page content. Google may override your title tag if it thinks it is not strong enough or irrelevant. 3. Description Tag: Independent and unique page descriptions are critical. More and more of these pages need to describe your product and service in layman’s terms, but include researched keywords relevant to that page 4. Keyword Tag: Independent and unique page keywords, although not directly used by Google, are used by other search engines so should be considered. 5. Menu: Item names should be independent of page headings, with manually set hyperlink titles. 6. H Tags (AKA Page Headings): Formatted in H1, H2, H3 HTML tags independent of menu names works best. 7. Image ALT Text: These can be based on file name or include the image name, although we do think in the future Google may want these to be description based. 8. Image Names:  When saving images, it is recommended the name of the image is changed to something relevant and not the nondescript.jpg often saved by default camera settings. 9. Content: Needs to be unique on each page and informative. It also needs to be keyword-rich and relevant. 10. Techy Bits: The site needs to have a robots.txt, Google XML site Map and HTML sitemap. Finally, don’t forget to set up Webmaster Tools and Google Analytics to ensure the site is listed correctly and results can be monitored. Good luck and happy SEOing!

  • Truth or Fantasy . .

    Does Adwords really improve your Google rank? Bruce Says.. Conspiracists will argue that having a Google Adwords Campaign will improve your Google rank and others will say that their site was not listed on Google until they set up an Adword account. Now, I’m the kinda primate that sees the glass as half full, so I’m going to say it is highly likely that the second statement is just coincidence, as it would be pretty outrageous for the search engine to be coercing more money out of unsuspecting business people. However, the true fact of the matter is that only the bods at Google will ever know the answer to this one. On the whole, it is generally agreed that using Google Adwords ‘correctly’, with well set-up, targeted campaigns, will increase traffic to your business. Plus, if your website has good conversions, it will independently increase sales without any further assistance. So, my conclusion would be that the suggestion of Google Adwords affecting search engine results is probably just fantasy – unless a Google insider can persuade me otherwise.

  • Why we use SEO...

    SEO stands for Search Engine Optimisation, making your website search engine friendly so it lists higher on the major search engines such as Google and Yahoo. SEO can be done in-house but can be very time consuming and there are a lot of considerations, including how the site is built, what keywords are researched and used, and number of back links to name a few. Design365 use SEO to: Promote websites online allowing your target market to find it! We research the most popular keywords so your website can be found when customers search for certain words or phrases. Identify correct titles and descriptions and adding in internal and external links Add products to shopping feeds to increase the number of people viewing the products. For help with search engine optimisation please contact us....

  • Getting the most from Social Media...

    Social Media Social Media allows users to interact with others via social websites, commenting on information they find and sharing information. It has changed the way people use the Internet, Social Media is now an important marketing tool for every business. The 10 most popular social media sites are: 

    Facebook
    Twitter
    LinkedIn
    YouTube
    Flickr
    Blogger
    Digg
    Delicious
    StumbleUpon
    Skype

    Blogging Blogs are a popular medium for people to express both opinions and knowledge online. Blogs are usually the work of a single individual, occasionally a small group, and often are themed on a single subject. More and more companies are also writting blogs for their clients and other individuals with similar interests. It allows them to stay up to date with the company, find out about events and special promotions. Blogs allow others to contribute; commenting on others’ blogs can be a good way of:

    Increasing the links to your website
    Increasing your profile on the web
    Finding out other people’s opinions - Market Research
    Sharing information although it is a good idea to have a blog, you do not always need to have your own

    Videos Google has now started to include video results, on search engine result pages, so a well optimised video could land you a good position on Google. Here are 4 different ideas for the use of video on your website: 

    Include a “How to”
    Advertisement
    Case studies and testimonials
    Informative video

    Once you have your video you can upload it to video sharing sites including the most popular YouTube. Make sure that your video is high quality a poor video may have a negative impact on your services or products.  

  • Working together to increase website traffic...

    Great write up in The Northern Echo showing the power of Internet marketing, two great local businesses working together. The sucessful Stone Technical Services growing their business through their website and the correct use of SEO.

  • why is web marketing so effective???

    Web marketing is measurable; • Google Analytics - allows you to find out how many people have viewed your site on a daily basis • Web Counter - Add a web counter on to your site to see how many views the site has had • Google Adwords - Pay as you go advertising for your website on a pay per click basis • Downloadable vouchers - Use a specific code to measure how many times the vouchers have been used For more advice please contact us...

  • what is the importance of seo...

    •To Promote - your site online, so your target market can find it!
    •Highlight keywords - So your site is found on related searches
    •Titles and descriptions - Using the wrong titles and description can have a drastic effect on your sites visability
    •Add internal and external links - Link with your supplies, associated companies and to social media pages
    •Add products to Shopping Feeds - To increase the number of people viewing the products
    For help with your SEO please contact us....
  • what design365 offer...

    Design365 we are a web design company based in the North East of England. We design brochure sites, e-commerce sites, web developments and  offer search engine optimisation by the hour.... Take a look at some of our recent work; DJ Gardening and Landscaping services, Eliza Blooms, The Dog Inn, Take a day out and The Knitting Gift Shop!!

  • improve your website visitors in 2012...

    To improve your website visibility and increase the traffic to your site you may want to consider the following; Corporate Media - Include an informative video and link to You-Tube, this will then link back to your website Add promotions onto your social media pages Get your friends / colleagues to 're-tweet' or 'share' your promotions Get relevant websites to link to your site and vice versa, this will improve both companies website traffic  Make sure your site includes the correct search engine optimisation keywords so you can be found when searched for online. If you need any help with your SEO, please contact us...

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