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Search Engine

  • How Long Does SEO Take To Work?

    This is one of the most common questions within the digital marketing world and the hardest to answer. Hopefully this blog post will give you a better understanding of today’s SEO practices.

    Old SEO used to purely focus on a small amount of ‘golden keywords’. These were the sole focus for SEO at one point, where everyone was fixated on if your business was ranking #1 for your most popular key phrase. Don’t get us wrong, this is important but with SEO changing at the speed it is, it’s not the only factor to focus on. If you are only focusing on a small group of generic keywords, the chances are that isn’t what people are searching for, therefore you’re not being found for what really matters. The emphasis should be on a much larger number of natural language search terms, especially with the use of Siri and Google Now becoming so popular.

    If by asking ‘How long does SEO take to work?’ you mean ‘How long will it be before I get top rankings?’ then you’re mistaking outputs for outcomes. Selling ‘top rankings’ is easy because it’s what every business wants to hear, but what good is a number #1 ranking in Google when your business doesn’t generate any sales or leads? SEO is focussed on optimising your website to ensure that people find your products/services and they convert.

    There are so many other factors to think about when trying to give someone an answer to ‘How long will the SEO take to work’ including

    • how long the site has been around for.
    • how much (if any) SEO you’ve had done on it previously.
    • what shape the website is in.
    • how much content is on it.
    • its link profile and a number of other SEO factors.

    No two websites are the same and that’s why it’s so important to get a unique review and audit of your site before starting any SEO service.

    Many experts, including ourselves, will tell you that it takes 4-6 months minimum to start seeing results from a good SEO practice. This is generally the case, however, like stated previously, every website is different and this figure can be more or less depending on the initial audit and review of your website.

    Many people expect to see all of their dreams come true within a week. With SEO, this isn’t the case. Studies have also shown that most companies underestimate the time and money that goes into good SEO services and unfortunately, a lot of them drop off after just a few short months or less as they weren’t getting the results they thought they would. If we could just ask you to take into consideration everything we’ve said here and give SEO a very bare minimum of 6 months before you expect to see good results.

    SEO, when properly invested in and done correctly is one of the best ROI’s (return on investments) out there. Just make sure you get all the information you need before making your decision.

    If you’d like to take a look around our SEO services, please visit www.seo365.eu and contact us today for your website review.

  • Got to Love Google

    Bruce says... It’s pretty simple really. Love Google and it will love you right back. All the search engine asks for is a bit of respect. No spamming, no inaccurate tags – just some truth and honesty. After all, what goes around comes around… The Google-Bots run a pretty tight ship when in terms of rules and regulations, so I’m afraid it is simply impossible to cheat your way to good SEO. So, what works in the land of Google? Links. The bods at Google find your site if it is well linked up, so make sure you are well connected. However, all of your links must be accurate. Participating in link schemes can have the reverse effect as Google will detect it as spam. And what doesn’t work? Breaking any editorial policies. Pirated work will quickly be taken down and spam will be notified to Google through spam filters which they solicit. Sneaky redirects and hidden text and links are also frowned upon by Google-Bots. Here are my top 10 tips of what to do to make Google love your site and to maximise your SEO benefits: 1. Search Engine Friendly URL:  Page names should be accurate, full of researched keywords and different to the H1 and H2 tags within the page. 2. Title Tag: This needs to be unique and applicable to the page content. Google may override your title tag if it thinks it is not strong enough or irrelevant. 3. Description Tag: Independent and unique page descriptions are critical. More and more of these pages need to describe your product and service in layman’s terms, but include researched keywords relevant to that page 4. Keyword Tag: Independent and unique page keywords, although not directly used by Google, are used by other search engines so should be considered. 5. Menu: Item names should be independent of page headings, with manually set hyperlink titles. 6. H Tags (AKA Page Headings): Formatted in H1, H2, H3 HTML tags independent of menu names works best. 7. Image ALT Text: These can be based on file name or include the image name, although we do think in the future Google may want these to be description based. 8. Image Names:  When saving images, it is recommended the name of the image is changed to something relevant and not the nondescript.jpg often saved by default camera settings. 9. Content: Needs to be unique on each page and informative. It also needs to be keyword-rich and relevant. 10. Techy Bits: The site needs to have a robots.txt, Google XML site Map and HTML sitemap. Finally, don’t forget to set up Webmaster Tools and Google Analytics to ensure the site is listed correctly and results can be monitored. Good luck and happy SEOing!

  • Truth or Fantasy . .

    Does Adwords really improve your Google rank? Bruce Says.. Conspiracists will argue that having a Google Adwords Campaign will improve your Google rank and others will say that their site was not listed on Google until they set up an Adword account. Now, I’m the kinda primate that sees the glass as half full, so I’m going to say it is highly likely that the second statement is just coincidence, as it would be pretty outrageous for the search engine to be coercing more money out of unsuspecting business people. However, the true fact of the matter is that only the bods at Google will ever know the answer to this one. On the whole, it is generally agreed that using Google Adwords ‘correctly’, with well set-up, targeted campaigns, will increase traffic to your business. Plus, if your website has good conversions, it will independently increase sales without any further assistance. So, my conclusion would be that the suggestion of Google Adwords affecting search engine results is probably just fantasy – unless a Google insider can persuade me otherwise.

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