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01325 311 909

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search marketing

  • How Long Does SEO Take To Work?

    This is one of the most common questions within the digital marketing world and the hardest to answer. Hopefully this blog post will give you a better understanding of today’s SEO practices.

    Old SEO used to purely focus on a small amount of ‘golden keywords’. These were the sole focus for SEO at one point, where everyone was fixated on if your business was ranking #1 for your most popular key phrase. Don’t get us wrong, this is important but with SEO changing at the speed it is, it’s not the only factor to focus on. If you are only focusing on a small group of generic keywords, the chances are that isn’t what people are searching for, therefore you’re not being found for what really matters. The emphasis should be on a much larger number of natural language search terms, especially with the use of Siri and Google Now becoming so popular.

    If by asking ‘How long does SEO take to work?’ you mean ‘How long will it be before I get top rankings?’ then you’re mistaking outputs for outcomes. Selling ‘top rankings’ is easy because it’s what every business wants to hear, but what good is a number #1 ranking in Google when your business doesn’t generate any sales or leads? SEO is focussed on optimising your website to ensure that people find your products/services and they convert.

    There are so many other factors to think about when trying to give someone an answer to ‘How long will the SEO take to work’ including

    • how long the site has been around for.
    • how much (if any) SEO you’ve had done on it previously.
    • what shape the website is in.
    • how much content is on it.
    • its link profile and a number of other SEO factors.

    No two websites are the same and that’s why it’s so important to get a unique review and audit of your site before starting any SEO service.

    Many experts, including ourselves, will tell you that it takes 4-6 months minimum to start seeing results from a good SEO practice. This is generally the case, however, like stated previously, every website is different and this figure can be more or less depending on the initial audit and review of your website.

    Many people expect to see all of their dreams come true within a week. With SEO, this isn’t the case. Studies have also shown that most companies underestimate the time and money that goes into good SEO services and unfortunately, a lot of them drop off after just a few short months or less as they weren’t getting the results they thought they would. If we could just ask you to take into consideration everything we’ve said here and give SEO a very bare minimum of 6 months before you expect to see good results.

    SEO, when properly invested in and done correctly is one of the best ROI’s (return on investments) out there. Just make sure you get all the information you need before making your decision.

    If you’d like to take a look around our SEO services, please visit www.seo365.eu and contact us today for your website review.

  • Facebook's Latest News Feed Update

    So Facebook have released yet another news feed update and this time, a lot of people will feel the effects. Facebook have revealed that their latest update will be to prioritise updates from your friends and family on your news feed, above those from pages and publishers.

     

    Facebook states “Our top priority is keeping you connected to the people, places and things you want to be connected to — starting with the people you are friends with on Facebook. That’s why today, we’re announcing an upcoming change to News Feed ranking to help make sure you don’t miss stories from your friends.”

     

    Facebook claim that they’re going back to their roots and giving people the stories that matter to them first. The effect this update will have on businesses, mainly ones with a lower social media following, is huge! Effectively, Facebook is pushing all page and publisher updates to the bottom of the list. This is certainly going to impact page reach negatively.

     

    Facebook states: "Overall, we anticipate that this update may cause reach and referral traffic to decline for some Pages. The specific impact on your Page’s distribution and other metrics may vary depending on the composition of your audience. For example, if a lot of your referral traffic is the result of people sharing your content and their friends liking and commenting on it, there will be less of an impact than if the majority of your traffic comes directly through Page posts."

     

    So you’re reading this article and probably think that this is the end of the road for your business on Facebook, that you should just give up? Wrong! There are still some ways to help ensure that your business is still seen on Facebook and here are a few of them;

     

    • Focus on video posts
    • Use Facebook Live – as much as possible!
    • Always include imagery
    • Pay to amplify reach
    • Monitor insights daily

     

    These few tips should help you with this latest update. The most important two are focussing on video posts and paying to amplifying reach. Here at Design365, we can help you with Facebook paid ads, boosts and more, all to help you get through this latest social media update.

     

    Facebook's also released a new “News Feed Values” document which outlines the driving logic behind their decisions as to how they refine and improve the News Feed algorithm. If you get a few moments, please take a look through the News Feed Values, there are some very important and helpful hints on there to help your business stay visible on Facebook.

     

    If you have any questions about how this may affect your business on social media or for any other related enquiries, please contact us.

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Our Location

Head Office

15 Parsons Court, Welbury Way, Aycliffe Business Park, Newton Aycliffe, Co-Durham, DL5 6ZE

Te: 01325 311 909

Our Location

Gateshead Office

Regus - Gateshead, The Axis Building, Maingate, Kingsway North, Team Valley, Gateshead NE11 0NQ

Te: 0191 406 5391

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