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social media marketing

  • Facebook... Is organic read dead?

    Facebook are constantly changing the way they prioritise posts on Facebook, especially for business pages. It’s now harder than ever to get a good reach and following organically.

    Continue reading
  • Facebook's Latest News Feed Update

    So Facebook have released yet another news feed update and this time, a lot of people will feel the effects. Facebook have revealed that their latest update will be to prioritise updates from your friends and family on your news feed, above those from pages and publishers.

     

    Facebook states “Our top priority is keeping you connected to the people, places and things you want to be connected to — starting with the people you are friends with on Facebook. That’s why today, we’re announcing an upcoming change to News Feed ranking to help make sure you don’t miss stories from your friends.”

     

    Facebook claim that they’re going back to their roots and giving people the stories that matter to them first. The effect this update will have on businesses, mainly ones with a lower social media following, is huge! Effectively, Facebook is pushing all page and publisher updates to the bottom of the list. This is certainly going to impact page reach negatively.

     

    Facebook states: "Overall, we anticipate that this update may cause reach and referral traffic to decline for some Pages. The specific impact on your Page’s distribution and other metrics may vary depending on the composition of your audience. For example, if a lot of your referral traffic is the result of people sharing your content and their friends liking and commenting on it, there will be less of an impact than if the majority of your traffic comes directly through Page posts."

     

    So you’re reading this article and probably think that this is the end of the road for your business on Facebook, that you should just give up? Wrong! There are still some ways to help ensure that your business is still seen on Facebook and here are a few of them;

     

    • Focus on video posts
    • Use Facebook Live – as much as possible!
    • Always include imagery
    • Pay to amplify reach
    • Monitor insights daily

     

    These few tips should help you with this latest update. The most important two are focussing on video posts and paying to amplifying reach. Here at Design365, we can help you with Facebook paid ads, boosts and more, all to help you get through this latest social media update.

     

    Facebook's also released a new “News Feed Values” document which outlines the driving logic behind their decisions as to how they refine and improve the News Feed algorithm. If you get a few moments, please take a look through the News Feed Values, there are some very important and helpful hints on there to help your business stay visible on Facebook.

     

    If you have any questions about how this may affect your business on social media or for any other related enquiries, please contact us.

  • The person behind the social network...

    So, we all use Facebook, Twitter and Instagram probably on a daily basis but do you know how they all started? We’d like to give you some cool facts about the history behind these popular social networks.

     

    Facebook

    • Was founded on 4th February 2004
    • Founders are: Mark Zuckerberg, Dustin Moskovitz, Eduardo Saverin, Andrew McCollum, Chris Hughes
    • Mark Zuckerberg is the CEO of Facebook
    • 44 billion monthly active users (as of May 2015)
    • 936 million daily active users

    According to the New Yorker, Mark Zuckerberg is red-green colour blind which means that the one colour he sees best is blue. This is apparently the reason behind the Facebook logo being blue as he told the New Yorker that ‘"Blue is the richest colour for me. I can see all of blue".

    Design365 Facebook

     

     

    Twitter

    • Was founded on 21st March 2006
    • Founders are: Evan Williams, Noah Glass, Jack Dorsey, Biz Stone
    • Jack Dorsey is the CEO of Twitter
    • Over 270 million monthly active users
    • The average Twitter user follows five or more businesses
    • In 2004, the word ‘Hashtag’ was added to the Oxford Dictionary

    It is said that the little bird logo for Twitter is called Larry. It’s apparently named after former NBA player, Larry Bird, who played for Twitter co-founder Biz Stone's home-state team, the Boston Celtics.

    Design365 Twitter

     

     

    Instagram

    • Created by Kevin Systrom and Mike Krieger
    • Launched in October 2010 as a free mobile app
    • 300 million monthly active users
    • Instagram has grown over 50% in a year and is now bigger than Twitter
    • Brand engagement rates are at their highest at 4.21% on Instagram
    • Adding a location to your upload results in 79% higher engagement

    After going for 2 years, Instagram was bought in 2012 by Facebook for $1 billion. When it was bought by Facebook, Instagram only had 13 employees.

    Design365 Instagram

     

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