Social Media Social Media allows users to interact with others via social websites, commenting on information they find and sharing information. It has changed the way people use the Internet, Social Media is now an important marketing tool for every business. The 10 most popular social media sites are:Facebook Twitter LinkedIn YouTube Flickr Blogger Digg Delicious StumbleUpon Skype
Blogging Blogs are a popular medium for people to express both opinions and knowledge online. Blogs are usually the work of a single individual, occasionally a small group, and often are themed on a single subject. More and more companies are also writting blogs for their clients and other individuals with similar interests. It allows them to stay up to date with the company, find out about events and special promotions. Blogs allow others to contribute; commenting on others’ blogs can be a good way of:Increasing the links to your website Increasing your profile on the web Finding out other people’s opinions - Market Research Sharing information although it is a good idea to have a blog, you do not always need to have your own
Videos Google has now started to include video results, on search engine result pages, so a well optimised video could land you a good position on Google. Here are 4 different ideas for the use of video on your website:Include a “How to” Advertisement Case studies and testimonials Informative video
Once you have your video you can upload it to video sharing sites including the most popular YouTube. Make sure that your video is high quality a poor video may have a negative impact on your services or products.