Tag Archives: communication

What is the importance of consistent branding?

Branding creates a personality for your business and also helps you to stand out from the crowd, offering you an advantage over your competitors. The branding should be recognisable, helping customers identify your company by your logo and branding, this is integral to a business’s success.

The first thing that people notice when looking at company literature such as a website, brochure and business card is the logo. The logo needs to represent the company message and work online and offline, across all literature.

This will enable you to have a consistent strong brand, this will add value to the customer.

For more information and help with your company branding, please contact us...

Wanting to increase your sales in 2012?

With the use of smart phones the Internet is now accessible whenever and almost where ever you are in the UK. Making the idea of selling online even more appealing.

Starting your own business by selling online through an e-commerce website is now easier with Design365's Pay As You Go website. This package allows you to concentrate on managing your orders as we market your website.

For more information please contact us...

January's Top Tips for Marketing your website;

*Dont use tiny photos that people cant see - it is important to use a high resolution professional image

*Add captions onto images so your customers know what they're looking at

*Link to your social media pages

*Add testimonials to your site to add confidence about your products/services

*Add a video onto your website, this will increase your search engine rankings

*Add an enquiry form, include a drop down box to allow the form to identify correct department

*Include all awards, creditations and associations to your website - this add confidence

*Sponsor a local charity, sports team or community project

*Use social media pages to build relationships with other businesses

*Loyalty - send out discount codes to your mailing list

For more advice, please contact us or sign up to our mailing list to recieve our helpful newsletter...

Work together and improve your companies visability on Search Engine Results. Use your offline marketing to direct visitors to your website and increase the amount of traffic.

Add links to associated businesses on your websites and vice versa, you will then both benifit from an increased web prescence.

Include testimonials on your site from your customers about the services and products you provide, this will build confidence in the brand.

Web marketing is different to offline marketing as it can be measured. 

Google Analytics can be used on your website to track how many customers have used your site. It will also show you which pages people are looking at and how long they spend looking at them. This powerful tool also allows you to see the referring domains and search terms used to find the site. This is a more effective Web Counter.

Google AdWords are used as Pay as you go advertising for your website, and you can set a budget for this advertising or pay per click.

For more advice about your website please contact us...

A lovely write up in the local press for our sponsored charity Take a day out. Have a look at their site today and see how you can help!

Make sure your wbsite is browser friendly! Flash cant be viewed correctly on IPhones or IPads so you may end up loosing vital information from your website when viewed on different media. Try using an alternative such as;

A rotating photo banner

Corporate Media

Photo Gallery

Use a text phone number as this will encourage the visitors to get in touch

If you require any further help please contact us...

To improve your website visibility and increase the traffic to your site you may want to consider the following;

Corporate Media - Include an informative video and link to You-Tube, this will then link back to your website

Add promotions onto your social media pages

Get your friends / colleagues to 're-tweet' or 'share' your promotions

Get relevant websites to link to your site and vice versa, this will improve both companies website traffic 

Make sure your site includes the correct search engine optimisation keywords so you can be found when searched for online.

If you need any help with your SEO, please contact us...

Tips when using Facebook for your business;

• Photos generate the highest interaction rate as they are visual
• Post onto your Facebook during off peak hours (2pm - 5am) these posts will recieve the highest interaction rates
• Ask for 'Likes,' or 'Comments,' these calls for action show a boost in interaction rates on your page
• Add posts daily on your site
• Obtain a Facebook vanity URL so people can find you easily eg.http://www.facebook.com/design365
• Add your Facebook URL to printed literature to increase your friends

If you need any more advice please contact us...

Google plus is the newest social media since Facebook. It has many innovative features that set it apart from the others; it allows you to create multiple virtual social networks. One of Google plus’ first unique features is its amazing capability to sort through your contacts and manage them into circles – separate groups for different connections.

This allows you to post photos, messages and add your status which is then only viewable to certain circles. This gives you control over your contacts and allows you to separate your family, friends and business contacts. It allows you to organise everyone into your real-life social connections and control what people see. You can also add links to your page and +1 on websites you like and would like to share with your circle. Certain individuals will overlap and can appear in two or three circles.