Tag Archives: Google

Great write up in The Northern Echo showing the power of Internet marketing, two great local businesses working together. The sucessful Stone Technical Services growing their business through their website and the correct use of SEO.

Web marketing is different to offline marketing as it can be measured. 

Google Analytics can be used on your website to track how many customers have used your site. It will also show you which pages people are looking at and how long they spend looking at them. This powerful tool also allows you to see the referring domains and search terms used to find the site. This is a more effective Web Counter.

Google AdWords are used as Pay as you go advertising for your website, and you can set a budget for this advertising or pay per click.

For more advice about your website please contact us...

To improve your website visibility and increase the traffic to your site you may want to consider the following;

Corporate Media - Include an informative video and link to You-Tube, this will then link back to your website

Add promotions onto your social media pages

Get your friends / colleagues to 're-tweet' or 'share' your promotions

Get relevant websites to link to your site and vice versa, this will improve both companies website traffic 

Make sure your site includes the correct search engine optimisation keywords so you can be found when searched for online.

If you need any help with your SEO, please contact us...

Improve your sites Google results in 2012...

Design365 can help raise the number of visitors to your website in 2012 by adding the correct search terms in your sites SEO (search engine optimisation).

The SEO is used to describe your website and your products so the site can be found by the large search engines. Getting the search engine optimisation correct is vital to be found on search engines. If your website isn’t being found on Google please contact Design365, we have an in house search engine optimising specialist who can help....

Google alerts are emails sent to you when Google finds new results of a choosen search term. You ask Google to notify you if a specific search term is mentioned anywhere on the web, you can also add the URL of a website as the search term. If the search term is repeated online you will recieve email notification informing you if a post, article or link has been added to the site. This can be useful for website owners, to find out who is linking to your website.

These results can be web pages, newpaper articles or blogs that match your search term.

Use Google Alerts to monitor anything on the web, for example:

1. Find out what is being said about the company or product
2. Monitor a developing news story
3. Keep up to date with a competitor or industry
4. Get the latest news on a celebrity or sports team

Google Fresh is the latest change to Google. Google Fresh will concentrate on ‘how fresh’ your site content is, an addition to the usual search engine optimisation (SEO). Updating your site to include industry news, updating your company blog and keeping products up to date is fundamental. Google Fresh will need regular posts to achieve visible results for your site. The constant battle for Google is making sure sites are rich with fresh news and products, sharpening up results.

Google Fresh will affect 35% of searches, to improve your ranking follow these tips;
1. Keep blogs, news and information up to date and keep it updated as regularly as possible
2. Add reviews on to your site from your happy customers
3. Keep products up to date, add a new blog about product updates
4. Update deals and special offers, even better if you have a daily deals section