Tag Archives: industry news

Google alerts are emails sent to you when Google finds new results of a choosen search term. You ask Google to notify you if a specific search term is mentioned anywhere on the web, you can also add the URL of a website as the search term. If the search term is repeated online you will recieve email notification informing you if a post, article or link has been added to the site. This can be useful for website owners, to find out who is linking to your website.

These results can be web pages, newpaper articles or blogs that match your search term.

Use Google Alerts to monitor anything on the web, for example:

1. Find out what is being said about the company or product
2. Monitor a developing news story
3. Keep up to date with a competitor or industry
4. Get the latest news on a celebrity or sports team

Google Fresh is the latest change to Google. Google Fresh will concentrate on ‘how fresh’ your site content is, an addition to the usual search engine optimisation (SEO). Updating your site to include industry news, updating your company blog and keeping products up to date is fundamental. Google Fresh will need regular posts to achieve visible results for your site. The constant battle for Google is making sure sites are rich with fresh news and products, sharpening up results.

Google Fresh will affect 35% of searches, to improve your ranking follow these tips;
1. Keep blogs, news and information up to date and keep it updated as regularly as possible
2. Add reviews on to your site from your happy customers
3. Keep products up to date, add a new blog about product updates
4. Update deals and special offers, even better if you have a daily deals section