get in touch today

Please contact us if you require any additional information or would like to request a quote.

Gateshead office:
0191 406 5391

Newton Aycliffe office:
01325 311 909

Request a callback

Enter your details below and a member of our team will get back to you as soon as possible

* Required Fields

Contact us or request a callback


  • The person behind the social network...

    So, we all use Facebook, Twitter and Instagram probably on a daily basis but do you know how they all started? We’d like to give you some cool facts about the history behind these popular social networks.



    • Was founded on 4th February 2004
    • Founders are: Mark Zuckerberg, Dustin Moskovitz, Eduardo Saverin, Andrew McCollum, Chris Hughes
    • Mark Zuckerberg is the CEO of Facebook
    • 44 billion monthly active users (as of May 2015)
    • 936 million daily active users

    According to the New Yorker, Mark Zuckerberg is red-green colour blind which means that the one colour he sees best is blue. This is apparently the reason behind the Facebook logo being blue as he told the New Yorker that ‘"Blue is the richest colour for me. I can see all of blue".

    Design365 Facebook




    • Was founded on 21st March 2006
    • Founders are: Evan Williams, Noah Glass, Jack Dorsey, Biz Stone
    • Jack Dorsey is the CEO of Twitter
    • Over 270 million monthly active users
    • The average Twitter user follows five or more businesses
    • In 2004, the word ‘Hashtag’ was added to the Oxford Dictionary

    It is said that the little bird logo for Twitter is called Larry. It’s apparently named after former NBA player, Larry Bird, who played for Twitter co-founder Biz Stone's home-state team, the Boston Celtics.

    Design365 Twitter




    • Created by Kevin Systrom and Mike Krieger
    • Launched in October 2010 as a free mobile app
    • 300 million monthly active users
    • Instagram has grown over 50% in a year and is now bigger than Twitter
    • Brand engagement rates are at their highest at 4.21% on Instagram
    • Adding a location to your upload results in 79% higher engagement

    After going for 2 years, Instagram was bought in 2012 by Facebook for $1 billion. When it was bought by Facebook, Instagram only had 13 employees.

    Design365 Instagram


  • How videos can help social media marketing

    No matter what social network you flick through now, you’re bound to see a number of videos pop up on your home feed. When compared to last year, it’s amazing how much statistics and trends can really change. Over the last 12 months almost every major social network, including Facebook, Twitter, LinkedIn and Instagram have increased the prominence and importance of visual content.

    Here are some stats we found from http://blog.hubspot.com/marketing/visual-content-marketing-strategy

    • Last year the amount of video from people and brands in Facebook's News feed increased 3.6X year-over-year.
    • Visual content is a key component in each of the top 5 most effective B2B marketing tactics.
    • B2C marketers are more likely to use original videos (63% B2C vs. 56% B2B) and original visual assets (63% B2C vs. 56% B2B).
    • Social Media Examiner recently asked marketers which forms of content they most want to learn about in 2015. Creating original visual assets took first place, followed by producing original videos.
    • In 2014 the use of video content for B2B marketing increased by 8% to 58%, while the use of infographics topped the adoption list increasing in usage by 9% to 52%.

    With Facebook and now Twitter introducing the auto-play feature, it makes it easier for brands to get their videos seen! As the social world is always growing fast and now the likes of popular networks - Instagram and Snapchat allow videos, the possibilities are endless and you’re really missing out if you’re not uploading videos to social media!

    If you’d like to talk to us about increasing your online audience through social media, please contact us.


    video - facebook stats
  • The origins of Twitter’s 140 character limit

    Twitter was created back in March 2006 by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass and then launched in July 2006. It was initially created to act as a text message replacement service. Remember those days when everybody had pay-as-you-go mobiles which used to often run out of credit leaving you feel sorry for yourself and frustrated? Well the guys over at Twitter wanted to give everybody an opportunity to talk to their friends at any time of the day for free! The idea being that you could connect with people either publicly through tweeting them or privately through a direct message (DM). Since launching, Twitter has grown into one of the largest social networking sites in the world with recent statistics showing it has over 302 million active monthly users and 500 million tweets sent per day! So… Why the 140 character limit on tweets? Well, since the worldwide standard length of a text message is 160 characters, the founders of Twitter thought it would be a good idea to stay within those boundaries as it was what everyone was already used to. Now you’re probably thinking, why is a tweet 20 characters less than a text message? Those 20 characters were set aside to allow room for the twitter username (handle) of the sender, leaving 140 characters for your message!

  • Boost SEO With Social Signals!

    Bruce says… Recently at 365 Towers, we have noticed a rise in demand for Search Engine Optimisation (SEO) services. As well as all the clever tricks that our in-house team apply to your website, we have observed that one of the biggest weightings on SEO is in fact the powerful tool of Social Media. Social Media boosts SEO in two different ways:

    • Social Signals
    • Backlinking

    So, if your website’s linked social media channels regularly do both of these SEO-boosting techniques, Google will reward you with a higher search engine rank. Backlinks are pretty self-explanatory – they are links that directly link back to your website from other websites. For example, if you write a tweet promoting one of the services or products and pop in a link to the relevant webpage, anyone who clicks on this link will be backlinked through to your website. This is effective because Google boosts your website’s creditability if it regularly sees a major website linking directly back to it. Social Signals, however, are a bit less talked about. In basic terms, if you want search engines to like your website, you need your social media channels (a.k.a your Twitter, Facebook or LinkedIn profile) to give off good social signals. These are essentially the interaction and engagement that you provoke through your various social media networks. For example, on Facebook, if someone likes or shares your post, this is giving off excellent social signals from your page. It demonstrates that users are not only viewing your content but also sharing it with their network and essentially bookmarking it for future reference. In terms of Twitter, social signals can be given off from mentions, retweets and links within these distributed tweets. If your tweets are popular with a large number of high profile users, this bodes extremely well for your profile and the website it is linked to. Various other social media channels can give off various SEO-boosting Social Signals including LinkedIn, YouTube, Pinterest and Flickr. However, this is not something you can cheat your way through! Google will analyse the quality of any Social Signals and the channel they’ve derived from and if it appears you’ve simply bought your likes or spammed your way to a good following, they will as a result penalise your search engine ranking. So – what are you waiting for?! Get interacting, liking and sharing and before you know it you’ll be giving off excellent social signals that can effectively boost your search engine rank. If time is in short supply for you and your business, Design365 can offer Social Media Management to increase your social signals, backlinks and general engagement. If this is something you’d be interested in, please either call us on 01325 311 909 or email us at sales@design365.co.uk. We look forward to hearing from you :)

  • Is Social Media a Sales Tool or a Customer Service Tool?

    A friend of mine was telling me a very interesting story the other day. On Good Friday this year, he took his family to a well-known Pizza chain. He is a bit of a regular and quite a fan. Knowing this, he always arrives at opening time so there is no wait and he can grab the good seats. However, on arrival he noticed that there was only 2 staff on which he thought strange for Good Friday, especially as it was the school holidays and the eatery was at a big retail park. Not one to not know a reason, he questioned the manager who replied with “well, we looked at the books for Good Friday last year and it was really quiet”. My friend then pointed out that Good Friday 2012 was a heat wave and most families with young kids would have been enjoying the sun either on the beach, in the park or having a BBQ in the garden. He did not tell me the look on the manager’s face but it was not long before the place started filling up rapidly and sooner rather than later, people were being turned away. Some customers were waiting so long that they lost patience and walked away and some people just didn't go in. Here’s where it starts to get interesting. My friend likes to use Twitter and thought he would drop the pizza company’s Twitter account a tweet pointing out what was going on, which went like this: “Car crash at your restaurant, 20+ people turned away due to understaffing.” Followed up by: “Car crash customer service. People now leaving without food arriving.” Well, as this was a bank holiday there was no reply and whoever managed their account was off until the Tuesday, 4 days after the event. My friend was subsequently annoyed that they had not responded but even more annoyed when the reply came through saying: “Here is an e-mail address you can reply to.” In his opinion, and mine too, this this is not good customer service; this is a fob off. My friend understands branding and brand reputation and wasn't going to let it lie, so he tweeted: “Just like the staff in your restaurant, you don’t appear to be bothered, so no. Bye.” This did get a response and, following a few DM’s and a phone call from my friend, the pizza company are now looking at how they will improve their social media to improve customer service. Now, here is what could have happened had their social media been managed better. This tweet would have instantly been picked up by customer service and the opportunity could have been better handled with a tweet saying: “our restaurant is really busy at the moment so might be worth avoiding until it quietens down” followed by the hash tag “#pizzastaff are you free to put in a few hours extra work? #NEfollowers”. Even “apologies for the delays at our restaurant, have a drink on us” would have helped but, most of all, a response to my friend acknowledging and thanking him for making them aware. I’m sure some of this would not sit well with some corporates, but saying a restaurant is busy indicates that the food is good and it would also avoid disappointment from loyal customers. Remember; if people have a bad experience they will tell about 30 people so if everyone in that restaurant told 30 people, 600 people could potentially be put off going to this restaurant. Too often we focus on sharing our knowledge on offering special offers on social media without using it effectively to support our current client base. Ivan Misner (@Ivanmisner), Founder of Business Network International, the world’s leading referral organisation, says: “No one cares how much you know until they know how much you care” which is very true. In summary, use social media to show how much you care about your customers and the results will improve your brand and customer loyalty. Too many companies e-mail when they should call or call when they should meet. If somebody has an issue - engage with them. We all make mistakes but it is how we respond to these mistakes that defines how we are judged. My friend, by the way, was Russ Sawdon (@RussSawdon), Executive Director BNI Durham and Teesside. He genuinely cares about businesses succeeding. If you would like help managing your social media or digital reputation, please drop us a line at sales@design365.co.uk or call us on 01325 311 909.

  • Five Cs Behind Great Web Content

    Bruce Says… After doing a bit of research on what does and doesn’t make a good website, I’ve stumbled across a bit of internet psychology that makes it incredibly easy to write cracking content and a brilliantly engaging blog. It’s all down to the curly third letter of the alphabet… The first C, which your web content needs to be, is Contemporary. First impressions really are everything and if someone flicks onto your site and what they immediately see is dated, bland and boring, chances are they won’t hang about for very long. Also, get rid of Flash. It doesn’t work on some Apple devices such as iPads and iPhones, limiting the types of media your site will function properly on. The second C is Compatible. The key to engaging with your target market is knowing exactly who they are and what they want. Therefore, you can create internet content that is perfectly compatible with your audience and their wants and likes. So, whether it's a comment about Facebook or the British weather, if it shares an interest with your audience, they are bound to engage. The third C is Curious. The content on your website needs to catch your user’s attentions by sparking an interest within them. If someone is not fascinated by some element of your webpage they will not hang about for long and a competitor’s website that captures a user’s curiosity will win their business. Content needs to be that little bit out of the ordinary through words, pictures, tweets or pins! The fourth C is Controversial. When it comes to web content, being out there and daring is the best method. You want your blog to make its readers question their own way of thinking every now and then, or they will simply pass over it and it won’t cause the desired effect. You want your web content to be debatable to cause maximum engagement and ideally you want it to be spoken from a position to make it more personable. This leads me nicely onto the fifth C: Characters. Personable web content gets people involved with identifiable characters and names. Make your story relevant - drop a few names! If your content provides human interest, it ensures greater engagement. So, if you want great web content that creates a bit of a stir and increases the chance of engagement, cram those five Cs into your blog and watch your business boom. Happy scribbling peeps!

  • The Power of Social Media

    Bruce Says... Social Media is a vital tool for any business, proving to be a powerful way to not only get your name out and about but to essentially engage and interact with current and potential customers. Social Media marketing is an excellent way of gaining website traffic and attention, and as long as your site is sharp, effective and scattered with calls to action, there is a great chance potential clients will pick up the phone and contact you. It is also an easy way of connecting and networking with other businesses, and we all know the benefits of establishing new referral partners whom may also fall into the customer category. Like all forms of web marketing, social media marketing differs from offline marketing as its progress can be easily measured. The success of social media channels can be measured by likes, followers, connections etc. Therefore, you’re getting a solid figure at the end of every month of how many people you have reached and interacted with. Social media can be easily accessed through numerous media including PCs, Apple devices, smartphones and tablets. This literally leaves the power of online marketing at your fingertips, taking just seconds to write and post a tweet which can then reach hundreds of viewers, driving them towards your website. Here is everything we can do for you and your business through the power of social media... Facebook Facebook is growingly popular and more and more businesses are setting up profiles and pages to gain likes and spread brand awareness. Facebook also offers an advertising scheme where you can advertise specifically to your target market using a pay per click system. We can engage your clients and potential customers through conversational posts, photos, polls and much more. Facebook is very much suited for B2C brands but can also work for B2B purposes too. Facebook can easily link up to Instagram and Twitter so you can continuously provoke interaction through multiple media. Twitter Twitter is currently very much the up and coming social media channel amongst companies. We can spread the word of your business through tweets, replying to tweets, retweeting and favouriting. A Twitter feed can be anything from personal to specifically business orientated, but once you have a good following from other businesses it is a great networking method. Hashtagging is a main feature of Twitter, as placing the # symbol in front of key words and phrases (e.g. #busydayattheoffice or #nefollowers) will get your tweets (and therefore your profile) into search results. This often triggers retweets. Twitter doesn’t just have to be limited to you or your business. It has proven effective having a company ‘mascot’, complete with their own quirky personality, to have their own Twitter feed, posting interesting facts and industry-related quotes and jokes. We can run numerous Twitter accounts for you, which can really increase the engagement with followers and if they are replying/retweeting tweets, it is directing more and more traffic to your website. Pinterest Pinterest is ideal for businesses within the ecommerce industry. We can manage pin boards which can showcase your products, divide them into categories, emphasize sale items, tag your photos and much more. Re-pinning is an important aspect of Pinterest, because if users don’t see your pins through searches, they will see your profile when we have re-pinned their pins. We can link Pinterest with your other social media channels so that as soon as your profile pins a new picture, it will appear on your Facebook or Twitter page immediately. What was that phrase again… Hitting two birds with one stone? Instagram Instagram is an online photo sharing and social networking service which works well alongside numerous other social media channels. It’s an effective way of sharing pictures of your produce, your team or just general shenanigans taking place in your day-to-day business happenings. This application adds a digital filter to your photos, creating a unique and attractive image. It’s a great way to demonstrate the personality behind your company which is always well received because people like companies who come across as personable and friendly. This method can work particularly well for companies running ecommerce websites as when new stock comes in, taking a quick snap and uploading it to Instagram can instantly interest hundreds if not thousands of people, and drive them to your website to take a closer look. Instagram also uses hashtagging which will enter your picture into searches seen by millions of other people. Pictures can gain ‘likes’ and be instantly shared through other social media channels including Facebook and Twitter. Linkedin This is a professional network where your company can have its own profile, as can all of your employees. It has been designed for B2B brands and so is better suited for networking and exhibiting purposes. Your company profile can gain likes as more and more people gain knowledge of it and employees can connect with clients, contacts, suppliers and other business acquaintances. Employees can also regularly write updates on their profile about your company and their connections can like and share these posts. These connections drive traffic towards your company profile and then onto your website. Google+ Google+ is a social networking and identity service which forms just one social layer, covering many of Google’s online properties. It integrates social services such as Google Profiles, Circles, Hangouts and Sparks. It is another social media channel that allows you to regularly post comments, photos and events to engage and interact with other businesses and potential clients. YouTube YouTube is an excellent video sharing network which suits both B2C and B2B brands. A recent way of grabbing attention and spreading brand awareness has been through viral videos and video channels. Creating your own advertisement is quick and easy to do and, if executed well, can be an extremely effective way of rapidly spreading brand awareness. YouTube is a great way for supporting campaigns for B2B purposes. After all, videos have proved far more attention-grabbing and engaging compared with just words. Flickr Flickr is another image sharing site great for both B2B and B2C markets as it is a great way to spread awareness of business campaigns. It is also ideal for companies in the ecommerce market as posting pictures of new stock will stir up interest and encourage customer engagement, driving traffic towards your online shop. We can also ensure photos are tagged to increase SEO and viewers can like, comment and share your images. Like Pinterest, we can share other users’ photos, nudging them to share yours. Blogs Social media doesn’t stop at the channels that are proving more and more beneficial to your business. Blogging is also a brilliant way to gain excellent SEO and swiftly boost your Google rank. As you can blog about virtually anything you fancy, it is a great method to broaden the amount of search results your website can pop up in. Too busy to blog? Don’t have the time to tweet? Well, this is a minor problem which we can easily resolve. We will do it for you! We will schedule weekly or monthly updates so that we can find out what you want your business to be talking about and we ensure everything is done and dusted. Wordpress will tell you how many people your blog has reached and how many people have responded to it. This is part and parcel of the beauty of online marketing. The numbers do the speaking, so you can see in black and white what works and what doesn’t. So, if you’re interested in:

    •       Enhancing relationships with your customers
    •       Continuing to build and improve your company brand
    •       Providing excellent customer service through a multitude of media

    Call Design365 on 01325 311 909 or email us at sales@design365.co.uk to embrace social media and give your online activity a real boost!

7 Item(s)

Our Location

Head Office

15 Parsons Court, Welbury Way, Aycliffe Business Park, Newton Aycliffe, Co-Durham, DL5 6ZE

Te: 01325 311 909

Our Location

Gateshead Office

Regus - Gateshead, The Axis Building, Maingate, Kingsway North, Team Valley, Gateshead NE11 0NQ

Te: 0191 406 5391

There are many different options for funding towards your website - find out more
This site uses cookies. By continuing to browse this site you are agreeing to our use of cookies. Find out more here.