Consultancy
Don't count your website visitors, Make your website visitors count
Overview
If your website fails to make a successful first impression, your online products or services will not sell. Understanding how people use the internet, what they are looking for on a website and what puts them off making an enquiry are all key factors that convert visitors into customers. Modern websites need to be clean, easy to navigate and, most importantly, follow modern sales thinking. Many people design websites for their own personal benefits, but often overlook why they created the website in the first place, ie to increase business and improve sales. Your website will only increase enquiries and ultimately sales if it works the way customers want it to work, not the way you want it to. Customers want to know what you can do for THEM and how you have done it for others, not about your 50 year business history or your fantastic customer service. Basic sales psychology is often not considered. When it is, visitors might be interested enough to stay for a few seconds longer, find out more about your business and services and ultimately contact you.
What We Do
Before we can do anything we need to establish a base line. We look at your traffic, where it is coming from and what they are doing. We also give your website a complete survey, looking at everything from the content to the layout. As well as this, we need to look at how your website is being marketed and how you're engaging with your clients. We then document all of this and start to work on the visibility, credibility and most importantly profitability of your website. This does not happen overnight, but by making some simple changes we can start to move your website forward. A simple example would be that the inclusion of a freephone telephone number can increase web responses by up to 185% (source: Institute of Direct Marketing).
Next Step
Please contact us. One of our consultants will then have a look at your website and identify how we can help. You don’t have to change web company, as long as they can implement our recommendations. So, lets create a website that will work for you and your business and start creating enquiries and boosting your sales.
Don't count your website visitors, Make your website visitors count
Overview
If your website fails to make a successful first impression, your online products or services will not sell. Understanding how people use the internet, what they are looking for on a website and what puts them off making an enquiry are all key factors that convert visitors into customers. Modern websites need to be clean, easy to navigate and, most importantly, follow modern sales thinking. Many people design websites for their own personal benefits, but often overlook why they created the website in the first place, ie to increase business and improve sales. Your website will only increase enquiries and ultimately sales if it works the way customers want it to work, not the way you want it to. Customers want to know what you can do for THEM and how you have done it for others, not about your 50 year business history or your fantastic customer service. Basic sales psychology is often not considered. When it is, visitors might be interested enough to stay for a few seconds longer, find out more about your business and services and ultimately contact you.
What We Do
Before we can do anything we need to establish a base line. We look at your traffic, where it is coming from and what they are doing. We also give your website a complete survey, looking at everything from the content to the layout. As well as this, we need to look at how your website is being marketed and how you're engaging with your clients. We then document all of this and start to work on the visibility, credibility and most importantly profitability of your website. This does not happen overnight, but by making some simple changes we can start to move your website forward. A simple example would be that the inclusion of a freephone telephone number can increase web responses by up to 185% (source: Institute of Direct Marketing).
Next Step
Please contact us. One of our consultants will then have a look at your website and identify how we can help. You don’t have to change web company, as long as they can implement our recommendations. So, lets create a website that will work for you and your business and start creating enquiries and boosting your sales.