01325 809 399

Tailored Digital
Marketing in Darlington

So you’ve just launched a new website…

What happens next is up to you. Stop searching “Digital Marketing in Darlington” today. You’ve already found us!

To help your business flourish and grow to its fullest potential, our in-house strategists will work with you to write and plan your digital marketing strategy.

You could be losing business leads every single day! Put your business at the forefront of your industry.

It’s true. People are visiting your site, leaving, and never coming back. But there’s good news! Thanks to digital marketing, you can reach more people easier than ever – that’s if you’re using it to its full advantage. 

Our strategies are objective-led and results-focussed, with clear actions, budgets and timelines.

When it comes to putting your strategy into practice, we stick to what we do best (websites and SEO). If we recommend marketing channels such as social media, Google Ads/PPC, email marketing, PR and affiliate marketing, we’ll connect you with our trusted partners and work with you both until you get the results you need.

 

Find out what gaps you have in your current marketing with a Free Digital Marketing Healthcheck.

The Digital Marketing Healthcheck for your business looks at a range of areas that support your digital marketing as a whole and it’s free!

 

What does your FREE Healthcheck include?

Website User Experience

SEO Positioning

Content Configuration

Wider Marketing Including PPC, Paid Social and More!

 

We give you a score that matters. 

We provide you with a Digital Marketing Health Score, based on each of the sections that we look into, alongside a detailed document that explains each score and where you could improve through digital marketing.

Digital Marketing techniques that go hand in hand to get you and your Darlington business the best results

Are you a Darlington business that’s keen to drive your business to its fullest potential and bring in results online like never before? We can help. 

Here at White Digital, we believe that by using a variety of different marketing techniques and methods that work together, we can increase the online presence of your business, attracting more customers to your website and hopefully, increasing sales.

You may ask why we like to use a combination of methods? Well, we’ve trialled, tested and proven that by using digital marketing in all formats, you’re more likely to grow, and that’s exactly what we want to achieve.

 

How it all works

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01

Discovery call

First, we’ll sit down and get to know you in quite a bit of detail. We do this to understand your business goals, who your competitors are and who your ideal customer is.

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02

Review and recommendations

Then we’ll look at what’s working, what’s not working and make recommendations for how we can achieve your goals.

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03

The strategy call

Our favourite bit. This is where you’ll get your roadmap to the business growth and results you want.

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04

Ongoing strategic support

Your digital strategy evolves and grows with your business. To support you, we’ll help you implement and monitor your strategy so we can refine it continually. Plus, we’ll do regular website reviews including in depth UX reviews, which lets you see where improvements are needed to maximise your conversions.

The different types of Digital Marketing

Search Engine Optimisation (SEO) – SEO is a digital marketing technique that involves creating and driving more traffic to a website by ensuring that website appears higher up in the search results of search engines like Google. 

Content Marketing – Content Marketing is essentially creating relevant and valuable content for a variety of different platforms. It’s a brilliant tool used for brand awareness via different methods like website blogs, social media content, visual content and more. It works particularly well with SEO as you can focus on one particular area or service that your business provides to create high quality content that can boost your website in search results.

Email Marketing – Email is one of the most effective methods of communicating with customers and followers. With the right strategy and platform in place, you should notice a significant rise in revenue, conversions, and other metrics.

Email Marketing allows you to really get to know your customers, often setting yourself aside from your competitors but how do you monitor email marketing and see exactly how it’s improving your business? That’s where we come in!

With a wide range of design templates at our fingertips, we can produce emails that stand out in any inbox, motivating customers to take action. Our designs are mobile-friendly, keeping the high standard of designs when opening a mobile device.

Google Ads – Google Ads is the name of Google’s pay-per-click (PPC) platform, which allows businesses to gain visibility across Google’s properties. The most common type of Google Ads advertisement is the search ad, which appears on the search engine results page (SERP) for searches relevant to the advertiser’s products and services, but businesses also use Google Ads to run display ads, shopping ads, YouTube ads, and more.

Paid Social Ads – Paid Social Ads include advertising on social networks such as Facebook, Instagram and Linkedin. This is a great way to reach engaged targeted audiences who have shown an interest in specific products or services. From a wider perspective it can also support wider business reach and visibility of your brand / business.

UX – UX stands for User Experience and represents how your website is experienced and used by customers/visitors. A great user experience is vital, it helps to make information easily accessible, call visitors to complete specific actions and represent your brand to the fullest. There are a range of factors to consider within UX such as website speed, accessibility, clarity of information and much more! A great user experience is one of the first things we look at and supporting you to achieve this is what we do day in and day out.

As you can see, all of these different types of digital marketing work in different ways, but can equally all work together too. For example, using content for SEO purposes and then using Google Ads to attract a wider audience to that content, and email marketing to direct existing customers that are signed up to your mailing list to content relevant to them. Digital Marketing techniques work best in circles, all contributing and helping each other along the way,but they all result in one thing; more business.

Looking to build or increase your online presence?