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6 Compelling Tips for Improving Rankings & Increasing Web Traffic in 2020

2020 is just around the corner and search is constantly evolving, yes, but that doesn’t mean you should throw away the basics and jump feet first into advanced SEO. You should never forget the fundamental’s when it comes to search. If you want your website to get more traffic from having better rankings, you need a strategy that will work for your website.

Boost your Web Traffic and Improve your Rankings

With that mind, we have listed 6 compelling SEO tips that will help to boost your web traffic and the number of visitors your website receives in 2020. Contents Here’s what you can expect:

  1. Website audits are key
  2. It’s all in the keyword research
  3. Content is still king
  4. Don’t forget basic on-page optimisation
  5. Become more social
  6. Earn authority

1. Website audits are key

The easiest way to find out what is wrong with your website is to run a website audit. Speed and functionality can have a huge impact regarding user experience, so you should do everything you can to make your website run as smoothly as possible.

Most SEO companies will offer a FREE web audit, if you aren’t sure where you can get one from, however you can also use the likes of SEMrush and Neil Patel's SEO analyzer for a comprehensive list of website issues. Look to fix broken links and 404 errors as soon as possible as these types of errors can seriously impact how well your website performs in the search engines.

Top tip: If your website is really slow, run it through GT Metrix and look for some quick wins! Chances are your images are far too big and the file sizes will be causing your slow load time. Look to optimise these and reduce the file sizes to bring your load time down.

2. It’s all in the keyword research

It’s slightly unnerving to think about how many people try to rank their website’s higher without doing any keyword research. An effective keyword strategy will provide you with the ammunition you need to create amazing content that ranks higher. If you want to get more traffic to your website, it’s imperative you learn what people are searching for so you can mould you content around it.

An effective keyword strategy will provide you with the ammunition you need to create amazing content that ranks higher. If you want to get more traffic to your website, it’s imperative you learn what people are searching for so you can mould you content around it. A good SEO strategy is important for your keyword research. When we are there, check this guide from OutreachMama about implementing a proper strategy for your website.

Top tip: Keyword research will identify the words and phrases you need to use in your text. Tools like SEMrush and Keyword Planner will provide you with annual averages when it comes to search volume, so you’ll need to consider seasonal trends also.

3. Content is still king

Content is King23 years ago, Bill Gates declared that “content is king” in his essay published on the Microsoft website. Over two decades later and that very phrase still applies. If you want MORE web traffic and HIGHER rankings, you need to provide your users with amazing content!

Search engines, such as Google, will read your content and assess its ability to satisfy the intent from the searcher. Your aim? Produce amazing content that will wipe the floor with everything else out there and you will undoubtedly reap the rewards.

Top tip: Great content is the best way to engage with your users, encouraging people to click further into your site. Create outstanding content that will keep visitors on your website and encourage them to read more or contact you.  

4. Don’t forget basic on-page optimisation

If you have followed steps 1 and 2, you’ll have your website audit and will have carried out keyword research. This will stand you in good stead when it comes to the basic optimisation elements. Take the time to go through the audit and fix as many of the issues as you can.

If your website isn’t set up properly for search, you’ll need to rely on exceptional content to rank on the 1st page… and even then, it will be tough! Put the foundations in place by making sure your website is as technically pleasing as possible. A website with a good SEO score will have a better chance of ranking than one with no meta descriptions or lots of broken links.

Top tip: Any good SEO audit will be able to tell you which pages are missing meta titles, descriptions and <h1> tags. These should be the first things you target! Position your main keyword at the start of your meta title and this will help to boost your rankings.

5. Become more social

Utilise the power of social media to gain an audience for your content after it is published.

You want your web content to read and shared by as many people as you can to increase your web traffic, right? A good way to do this is to get people reading it and sharing it with others on social media.

Web traffic and click through rate are important metrics that will help your website to perform better and have even been known to positively influence rankings. A website that is getting more visits than other website’s ranking above it will start to climb up the rankings.

Top tip: Develop your network and work to increase the number of people who follow you. Try to build a list of subscribers who regularly keep up to date with your amazing content. This will increase the chances of acquiring backlinks to your website when new pages are published.

6. Earn Authority

Publishing articles on niche related websites will help to increase the authority of your website. Accumulating links from related external websites forces search engines to recognise your company as a legitimate brand in your specific industry. The recognition from search engines comes in the form of authority, which can be strengthened by obtaining quality links from higher authority sites. The number of referring domains your backlink profile accumulates can have an impact, but it’s better to focus on quality rather than quantity as this will help increase your authority (MOZ domain and page Authority) in a far greater way.

Top tip: Focusing on improving your website authority in your niche will help to improve your website rankings, leading to greater traffic.

David Williams - Power SEO Newcastle Post written by David Williams, founder of Power SEO and SEO Account Manager @ Design365 Solutions Ltd, one of the leading SEO agencies - with offices in Durham and Gateshead/Newcastle.

If you need help improving your rankings or increasing your web traffic, take the time to contact us on: 01325 311 909 or email David directly on: david@design365.co.uk.

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