How many of you can say that you have a blog on your website and it’s used correctly on a regular basis?
Do you know just how important blogging is for your SEO? It is proven to make a huge difference and massively improve search results.
In this post, we’re going to give you a more detailed explanation of how important blogging is for your SEO.
Blogging is all about keywords
In case you weren’t aware, keywords in general, are massively important for SEO. While link-building and on-page SEO are monumentally important for earning higher ranks on your desired keywords, content still can’t be overlooked. In fact, some sites may only achieve the search results they want if they regularly blog on topics based around their core keywords.
Once your blog pages have been indexed by Google, they can potentially bring additional traffic and increase SEO on your website, based on the keywords you use in your blog post that enhance your SEO campaign.
Giving your target market shareworthy, relevant information and another chance to boost your organic keywords… it’s a win-win situation!
Content = Traffic
There’s no two ways about it, Google likes a busy site that is refreshed and updated on a regular basis. The more people visiting your website, the better, especially if you have a low bounce rate.
To put it simply, a bounce rate is the percentage of visitors to your website who navigate away from the site after only viewing one page. A low bounce rate comes from visitors who visit your website and explore it. Engaging, useful content with internal links to other pages on your site will help to secure a low bounce rate.
Blogging collects links
Once you start getting into the hang of blogging and your posts become more popular and get seen by other third parties, you have the chance to earn inbound links!
Imagine writing a piece of content that other people in your industry want their fans to see? Or perhaps a relevant blogger or journalist picks up your content and wants a piece of it… this can happen! The way to build up your fan base is to contact relevant bloggers, journalists, online magazines and ask them if you can do a guest post for their website – this will help get your name out there!
You should also include internal links in your content, Google likes seeing that your site is tight and interconnected. Linking to other pages on your site, where appropriate, is also a great way of driving engaged viewers to relevant content and services that your business offers.
It has been said that relevant, trustworthy inbound links influence your search rankings more than any other SEO factor. So yes… they’re pretty important!
Blog, Blog, Blog!
The actual size of an individual blog post doesn’t seem to have a huge impact on improving rankings, however the amount of blog posts does!
The more pages you have, the more useful content on your site will likely to be picked up by your audience. The more relevant, keyword rich content you have and share, the more information you’ll have to hand, the more internal links you build, the more content to consumer, the more inbound links you’ll potentially achieve!
All of the above contribute to something that greatly matters in the SEO world… engagement and loyalty.
Our top tip… if you’re struggling to find something relevant to write about, BuzzSumo is a great website to inspire you and see what other people are writing about in your industry.
If there’s just one thing you take away from this, please let it be this… Blogging is vitally important for SEO, as long as you create relevant, keyword rich and share-worthy content!