Recently at 365 Towers, we have noticed a rise in demand for Search Engine Optimisation (SEO) services. As well as all the clever tricks that our in-house team apply to your website, we have observed that one of the biggest weightings on SEO is in fact the powerful tool of Social Media.
Social Media boosts SEO in two different ways:
- Social Signals
So, if your website’s linked social media channels regularly do both of these SEO-boosting techniques, Google will reward you with a higher search engine rank.
Backlinks are pretty self-explanatory – they are links that directly link back to your website from other websites. For example, if you write a tweet promoting one of the services or products and pop in a link to the relevant webpage, anyone who clicks on this link will be backlinked through to your website. This is effective because Google boosts your website’s creditability if it regularly sees a major website linking directly back to it.
Social Signals, however, are a bit less talked about. In basic terms, if you want search engines to like your website, you need your social media channels (a.k.a your Twitter, Facebook or LinkedIn profile) to give off good social signals. These are essentially the interaction and engagement that you provoke through your various social media networks.
For example, on Facebook, if someone likes or shares your post, this is giving off excellent social signals from your page. It demonstrates that users are not only viewing your content but also sharing it with their network and essentially bookmarking it for future reference.
In terms of Twitter, social signals can be given off from mentions, retweets and links within these distributed tweets. If your tweets are popular with a large number of high profile users, this bodes extremely well for your profile and the website it is linked to.
However, this is not something you can cheat your way through! Google will analyse the quality of any Social Signals and the channel they’ve derived from and if it appears you’ve simply bought your likes or spammed your way to a good following, they will as a result penalise your search engine ranking.
So – what are you waiting for?! Get interacting, liking and sharing and before you know it you’ll be giving off excellent social signals that can effectively boost your search engine rank. If time is in short supply for you and your business, Design365 can offer Social Media Management to increase your social signals, backlinks and general engagement.
If this is something you’d be interested in, please either call us on 01325 311 909 or email us at firstname.lastname@example.org.
We look forward to hearing from you :)