Have you seen a small dip in the number of page likes on your Facebook business page? Please don’t worry! This doesn’t mean that you’re doing anything wrong, it is simply due to Facebook removing inactive accounts so that your page like count is more accurate and meaningful.
There are two types of inactive accounts that will be removed from your page like count, these are voluntarily deactivated accounts and memorialized accounts.
It might feel a big disheartening to see that your page like count has reduced with Facebook having the clear out but they’ve done it with good reason. The main benefit from this is to keep your business page consistent and true. By removing inactive Facebook accounts from your page audience date, it gives you more accurate figures when looking at the page insights. You’ll be able to see a lot easier who actively follows your page and find your followers through tools like lookalike audiences.
So please don’t be alarmed if at first glance it looks like your business page has lost the interest of followers and more people are clicking the ‘dislike’ button. Remind yourself of this update and remember that meaningful data is more important!