Google Fresh is the latest change to Google. Google Fresh will concentrate on ‘how fresh’ your site content is, an addition to the usual search engine optimisation (SEO). Updating your site to include industry news, updating your company blog and keeping products up to date is fundamental. Google Fresh will need regular posts to achieve visible results for your site. The constant battle for Google is making sure sites are rich with fresh news and products, sharpening up results.

Google Fresh will affect 35% of searches, to improve your ranking follow these tips;
1. Keep blogs, news and information up to date and keep it updated as regularly as possible
2. Add reviews on to your site from your happy customers
3. Keep products up to date, add a new blog about product updates
4. Update deals and special offers, even better if you have a daily deals section