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My Journey: Michael Wilson - Part 2

Following on from my previous blog post, I have progressed several months into the Level 3 in Digital Marketing qualification. Expanding my knowledge and skill set through research and through projects.


1. Branding – I created several different brand concepts for Design365 to give a fresh new look to the logo. Although the branding that I created wasn’t used as the official branding it allowed me to learn more about the importance of branding and what is involved when creating logos etc.


2. Website Design– For this project I designed and created a dedicated website for Design365’s SEO services. This was created using WordPress. Although we don’t use WordPress to design and develop websites it gave me more knowledge of WordPress which can assist me with my main job role as we offer SEO services to businesses who have WordPress websites.

3. Google Ads – For this project I carried out Google Ads for clients after carrying out research and completing a Google Ads exam. After working on these clients after 1 month, 1 of the clients was happy with the results that they requested to increase their monthly budget. For both client’s conversions and click-through rate both increased. This is now part of my job role here at Design365. If you would like to find out more about our Google Ads services contact me at michael@design365.co.uk or call 01325 311909.

4. Social Media Scheduling – I created several Facebook posts and scheduled them in using the tool available on Facebook. These posts were focusing on customer relationships by posting our websites of the week. These were websites of current clients we have. The posts also included a link to their page and website along with a description of their business. This project was to help improve my business 2 client relationships and social media skills.

In Conclusion

These projects have been very useful in terms of my progression at Design365. Picking up skills and expanding my knowledge in several areas.

It has also allowed me to take on a new responsibility of PPC here at Design365. I now look after several clients varying from hotels to manufacturers.

To Be Continued..

Blog no.3 will be the telling you all about the final stages of my qualification including the final project, exam results and how it has helped me further at Design365.

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