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Gateshead office:
0191 406 5391

Newton Aycliffe office:
01325 311 909

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  • Got to Love Google

    Bruce says...

    It’s pretty simple really. Love Google and it will love you right back.

    All the search engine asks for is a bit of respect. No spamming, no inaccurate tags – just some truth and honesty. After all, what goes around comes around…

    The Google-Bots run a pretty tight ship when in terms of rules and regulations, so I’m afraid it is simply impossible to cheat your way to good SEO.

    So, what works in the land of Google? Links. The bods at Google find your site if it is well linked up, so make sure you are well connected. However, all of your links must be accurate. Participating in link schemes can have the reverse effect as Google will detect it as spam.

    And what doesn’t work? Breaking any editorial policies. Pirated work will quickly be taken down and spam will be notified to Google through spam filters which they solicit. Sneaky redirects and hidden text and links are also frowned upon by Google-Bots.

    Here are my top 10 tips of what to do to make Google love your site and to maximise your SEO benefits:

    1. Search Engine Friendly URL:  Page names should be accurate, full of researched keywords and different to the H1 and H2 tags within the page.

    2. Title Tag: This needs to be unique and applicable to the page content. Google may override your title tag if it thinks it is not strong enough or irrelevant.

    3. Description Tag: Independent and unique page descriptions are critical. More and more of these pages need to describe your product and service in layman’s terms, but include researched keywords relevant to that page

    4. Keyword Tag: Independent and unique page keywords, although not directly used by Google, are used by other search engines so should be considered.

    5. Menu: Item names should be independent of page headings, with manually set hyperlink titles.

    6. H Tags (AKA Page Headings): Formatted in H1, H2, H3 HTML tags independent of menu names works best.

    7. Image ALT Text: These can be based on file name or include the image name, although we do think in the future Google may want these to be description based.

    8. Image Names:  When saving images, it is recommended the name of the image is changed to something relevant and not the nondescript.jpg often saved by default camera settings.

    9. Content: Needs to be unique on each page and informative. It also needs to be keyword-rich and relevant.

    10. Techy Bits: The site needs to have a robots.txt, Google XML site Map and HTML sitemap.

    Finally, don’t forget to set up Webmaster Tools and Google Analytics to ensure the site is listed correctly and results can be monitored.

    Good luck and happy SEOing!

  • Truth or Fantasy . .

    Does Adwords really improve your Google rank?

    Bruce Says..

    Conspiracists will argue that having a Google Adwords Campaign will improve your Google rank and others will say that their site was not listed on Google until they set up an Adword account.

    Now, I’m the kinda primate that sees the glass as half full, so I’m going to say it is highly likely that the second statement is just coincidence, as it would be pretty outrageous for the search engine to be coercing more money out of unsuspecting business people.

    However, the true fact of the matter is that only the bods at Google will ever know the answer to this one.

    On the whole, it is generally agreed that using Google Adwords ‘correctly’, with well set-up, targeted campaigns, will increase traffic to your business. Plus, if your website has good conversions, it will independently increase sales without any further assistance.

    So, my conclusion would be that the suggestion of Google Adwords affecting search engine results is probably just fantasy – unless a Google insider can persuade me otherwise.

  • new site for splat's print factory!

    New e-commerce website!

    Splat's Print Factory provides an affordable and efficient way to buy quality full colour print.

    Design365 have created a bright, modern and stylish e-commerce website to sell printed business cards, leaflets and stationary online. The website includes a Twitter feed integration, links to social media and a newsletter feature.

  • Fundraising for Charity!

    Life Changing Challenges

    Life Changing Challenges offers safe, environmentally responsible affordable challenges to the charity sector that inspire people to make a real life changing difference - for themselves, for local communities and for the charities that they support.

    Design365 have designed the branding / e-commerce website to promote the company. See their website for more information about their Life Changing Challenges!

  • International e-commerce solution...

    Senstronics approached Design365 looking for an international e-commerce solution. They required a bespoke options system which had dependencies on the previous options that had been selected.

    We have designed Senstronics a bespoke, clean, professional e-commerce site with effective search engine optimisation.

  • New site launched for CVO fire...

    A new e-commerce site has been launched for CVO Fire, a current client who required a second website. They required an e-commerce site to work along side their show room to promote the extensive range of fires they offer. We have created them a website with effective seo (search engine optimisation), newsletter sign up and links to social media sites.

  • Site launched for Equine Lockers

    New site launched for Equine Lockers, an online retailer selling executive cases for sports and leisure. They required an e-commerce website to promote their brand online as they ship worldwide. We have produced an e-commerce website which fits in with the current branding.

  • Pinterest - An online pinboard

    Pinterest is a new social media tool which acts as a virtual pinboard. Sharing things (pins) you find of interest on the web. This can be linked with your Facebook or Twitter accounts.

    You can browse other people’s pinboards or search via category such as weddings or kids, browse videos or search for gifts of a certain price. You can view other people’s pinboards, follow them or repin a certain image.

    Each pin links back to the original site it came from and also includes the username of the person who had pinned the image.

    Each user can make boards to collate collections of their favourite things or inspiration, to separate their pins into categories. The site has been used by many people as a decorating tool, wedding ideas and as a wish list. Others use the site as an online recipe book to share with followers.

  • Why we use SEO...

    SEO stands for Search Engine Optimisation, making your website search engine friendly so it lists higher on the major search engines such as Google and Yahoo. SEO can be done in-house but can be very time consuming and there are a lot of considerations, including how the site is built, what keywords are researched and used, and number of back links to name a few.

    Design365 use SEO to:

    Promote websites online allowing your target market to find it!

    We research the most popular keywords so your website can be found when customers search for certain words or phrases.

    Identify correct titles and descriptions and adding in internal and external links

    Add products to shopping feeds to increase the number of people viewing the products.

    For help with search engine optimisation please contact us....

  • gilling cottages

    Gilling Old Mill Cottages are located in Gilling West a small picturesque village just outside Richmond, North Yorkshire. The four self catering cottages are set in 100 acres of woodland, with panoramic views and two fishing lakes. You can also have exclusive hire of all four cottages and the land, hire a marquee and have the perfect country wedding party.

    Gilling Old Mill Cottages required a brochure website to promote their four self-catering holiday cottages to a wider target audience. The website includes a photo gallery, information about each cottage and about the local area. Search engine optimisation has been added on the site to generate more enquiries and improve the websites results on Google.

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Our Location

Head Office

15 Parsons Court, Welbury Way, Aycliffe Business Park, Newton Aycliffe, Co-Durham, DL5 6ZE

Te: 01325 311 909

Our Location

Gateshead Office

Regus - Gateshead, The Axis Building, Maingate, Kingsway North, Team Valley, Gateshead NE11 0NQ

Te: 0191 406 5391

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