Responsive Web Design is very important, mainly to reach a wider audience, improve SEO, increase conversion rates and to be in sync with the latest trends in web design.
Responsive Web Design (RWD) is simply an approach of laying-out and coding a website so that the website provides an optimal viewing experience, ease of reading and navigation with a minimum of resizing, panning, and scrolling across a wide range of devices (including desktop computer monitors, tablets and mobile phones).
Having a responsive site can benefit you in a few ways:
- Better, faster, smarter user experience
Putting your customer first is key and ensuring that their experience on your site is the best it can possibly be. Having a responsive and mobile friendly site means that the user can enjoy the site to its full potential no regardless of what device their using to view it on.
- Cost effective
Even though initially, responsive sites take a little longer to put together, they survive a lot longer and management, support and upgrades only need to be applied to one place which saves time and money.
- SEO optimised
Google recommends a responsive approach for SEO. Managing the SEO for multiple mobile and desktop sites can be difficult and has been proven to be less effective compared to a responsive site.
- Improve conversion rates
An optimised and consistent site, no matter what platform it’s viewed on, provides a better experience for the user which is more likely to lead to them engaging with you.
If you want to talk to us a little bit more about responsive web design or maybe you have a site that you’re wanting to make responsive, please contact us