Introduction

Instagram is undeniably one of the most important social media platform used, and any marketer not yet using it is missing out on something big. Whether you manage your own business, department within an organization, or are a one-man band business, you should have and use your Instagram account affectively. Throughout this blog I will be highlighting main points in using Instagram to your company’s advantage.

Instagram created a simple network design that allows your image to take center stage, having your image or video fill the full screen. With all of this exposure potential at your fingertips, surely it would be a shame not to take advantage of it?

Marketing Strategy

Have you looked at incorporating Instagram into your marketing strategy? If you have good stuff, if not, we certainly recommend this. If you are looking to improve your Instagram engagement you may benefit from creating a plan of action. Try and post at least 3 images or videos per week, this will help getting your company getting it ‘out there’ on Instagram. Did you know Instagram has 800 million monthly active users, and 500 million daily active users? As well as, over 60% of users log in daily, making it the second most engaged network after Facebook. In addition, 90 percent of Instagram users are younger than 35.

Company Branding

Instagram has millions of users, day in day out which is a great way to showcase your company brand. This is a perfect opportunity to get your company branding seen or noticed by other potential business needing your services. If you utilise your Instagram over a set period, with frequent posts, showcasing the different types of services you can offer, Instagram offers businesses a huge potential audience. This could help grow your business further.

#Hash Tagging

Hash tagging is the way to succeeding in getting your content noticed and in front of the right people. When posting on Instagram, hashtags is one of the best ways of being found through its searches. It is important to use relevant hashtags that your target audience are actually searching for. You can also create targeted ads which reaches for more potential customers on Instagram, if your business is willing to invest a little time and set aside some budget.

Engaging with your community

Instagram is not just about posting images or videos on your account page, it is also important to engage with your connections and connect with them! A great way to start your business is to generating engagement. This can be done by following people, business, local charities, or returning follows you receive. Exchanging positive words and likes on both accounts, which will be shown on images or videos posted.

Design365 loves to support their customers and watching them grow is truly inspiring. Supporting each other can help build stronger relationships and could result in increasing your own likes and follows. Real engagement is the most important metric to focus on, as real engagement translates into real sales and loyal customers!