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Truth or Fantasy . .
Does Adwords really improve your Google rank?
Bruce Says..
Conspiracists will argue that having a Google Adwords Campaign will improve your Google rank and others will say that their site was not listed on Google until they set up an Adword account.
Now, I’m the kinda primate that sees the glass as half full, so I’m going to say it is highly likely that the second statement is just coincidence, as it would be pretty outrageous for the search engine to be coercing more money out of unsuspecting business people.
However, the true fact of the matter is that only the bods at Google will ever know the answer to this one.
On the whole, it is generally agreed that using Google Adwords ‘correctly’, with well set-up, targeted campaigns, will increase traffic to your business. Plus, if your website has good conversions, it will independently increase sales without any further assistance.
So, my conclusion would be that the suggestion of Google Adwords affecting search engine results is probably just fantasy – unless a Google insider can persuade me otherwise.
