How many of you can say that you have a blog on your website and it’s used correctly on a regular basis?
search engine optimisation
Having a well-built website that promotes your company professionally and effectively is one thing. Having a website that is properly marketed through well implemented digital strategies is another.
It is essential that you market your website, brand and business in order to get people talking about you and noticing what it is you’re doing and why it is different.
As web specialists, we very much believe in the power of web marketing as opposed to traditional marketing methods. I have whipped together 5 reasons why I think this is the case:
In this day and age, we all want everything to have been done yesterday to constantly keep ahead of the times. Web marketing allows you to get your company’s message across to thousands in a matter of seconds. Take Twitter, for example. It takes no time at all to post a tweet that can then be viewed by a huge audience, thanks to the powers of hash-tagging and retweeting alike. This makes social media campaigns, quite frankly, a time saving no-brainer when compared to a traditional marketing campaign.
- Market Size
Distributing marketing materials physically is limited by cost. You can only print out so many flyers and post them through so many doors, therefore limiting your potential market size. On the other hand, posting a blog on your website can be seen by absolutely anyone if the correct digital marketing strategies are applied.
- Search Engines
Search Engine Optimisation (SEO) allows any online marketing material to be optimised in several relevant key search terms, something that traditional marketing simply cannot do. Once optimised, blogs, content, newsletters and brochures can appear in Google feeds through various relevant keyword link ups – now, can you do that with a your printed newspaper advert?
Web marketing also has the competitive advantage over traditional marketing as it allows you to publish a blog, for example, immediately with no time or geographical constraints. An idea can quite literally go from inside your head and onto the screens of millions all over the world within a matter of moments.
All of the processes involved with traditional marketing, such as print and distribution management, come at a price. And, although web marketing is by no means free, it is cheaper and provides a much greater return on investment. For example, investing in a PayPerClick advertising strategy will drive traffic to your website, resulting in an increase in sales and/or enquiries.
So, which method of marketing would you rather use?
It’s pretty simple really. Love Google and it will love you right back.
All the search engine asks for is a bit of respect. No spamming, no inaccurate tags – just some truth and honesty. After all, what goes around comes around…
The Google-Bots run a pretty tight ship when in terms of rules and regulations, so I’m afraid it is simply impossible to cheat your way to good SEO.
So, what works in the land of Google? Links. The bods at Google find your site if it is well linked up, so make sure you are well connected. However, all of your links must be accurate. Participating in link schemes can have the reverse effect as Google will detect it as spam.
And what doesn’t work? Breaking any editorial policies. Pirated work will quickly be taken down and spam will be notified to Google through spam filters which they solicit. Sneaky redirects and hidden text and links are also frowned upon by Google-Bots.
Here are my top 10 tips of what to do to make Google love your site and to maximise your SEO benefits:
1. Search Engine Friendly URL: Page names should be accurate, full of researched keywords and different to the H1 and H2 tags within the page.
2. Title Tag: This needs to be unique and applicable to the page content. Google may override your title tag if it thinks it is not strong enough or irrelevant.
3. Description Tag: Independent and unique page descriptions are critical. More and more of these pages need to describe your product and service in layman’s terms, but include researched keywords relevant to that page
4. Keyword Tag: Independent and unique page keywords, although not directly used by Google, are used by other search engines so should be considered.
5. Menu: Item names should be independent of page headings, with manually set hyperlink titles.
6. H Tags (AKA Page Headings): Formatted in H1, H2, H3 HTML tags independent of menu names works best.
7. Image ALT Text: These can be based on file name or include the image name, although we do think in the future Google may want these to be description based.
8. Image Names: When saving images, it is recommended the name of the image is changed to something relevant and not the nondescript.jpg often saved by default camera settings.
9. Content: Needs to be unique on each page and informative. It also needs to be keyword-rich and relevant.
10. Techy Bits: The site needs to have a robots.txt, Google XML site Map and HTML sitemap.
Good luck and happy SEOing!
Life Changing Challenges offers safe, environmentally responsible affordable challenges to the charity sector that inspire people to make a real life changing difference - for themselves, for local communities and for the charities that they support.
Design365 have designed the branding / e-commerce website to promote the company. See their website for more information about their Life Changing Challenges!
New site launched for Equine Lockers, an online retailer selling executive cases for sports and leisure. They required an e-commerce website to promote their brand online as they ship worldwide. We have produced an e-commerce website which fits in with the current branding.
SEO stands for Search Engine Optimisation, making your website search engine friendly so it lists higher on the major search engines such as Google and Yahoo. SEO can be done in-house but can be very time consuming and there are a lot of considerations, including how the site is built, what keywords are researched and used, and number of back links to name a few.
Design365 use SEO to:
Promote websites online allowing your target market to find it!
We research the most popular keywords so your website can be found when customers search for certain words or phrases.
Identify correct titles and descriptions and adding in internal and external links
Add products to shopping feeds to increase the number of people viewing the products.
Gilling Old Mill Cottages are located in Gilling West a small picturesque village just outside Richmond, North Yorkshire. The four self catering cottages are set in 100 acres of woodland, with panoramic views and two fishing lakes. You can also have exclusive hire of all four cottages and the land, hire a marquee and have the perfect country wedding party.
Gilling Old Mill Cottages required a brochure website to promote their four self-catering holiday cottages to a wider target audience. The website includes a photo gallery, information about each cottage and about the local area. Search engine optimisation has been added on the site to generate more enquiries and improve the websites results on Google.
New site launched for Sparkle People and Development. They are a coaching, training and development company based in the North East of England, putting the Sparkle into your staff and your business.
Design365 have designed a bespoke e-commerce website for Sparkle People and Development to sell their coaching material online.
Sparkle people and development's site includes a signup form enabling the company to build up a customer database, send out future event information, links to social media pages and a company blog to send out useful tips, articles and to promote events.