This is one of the most common questions within the digital marketing world and the hardest to answer. Hopefully this blog post will give you a better understanding of today’s SEO practices. Continue reading
It’s pretty simple really. Love Google and it will love you right back.
All the search engine asks for is a bit of respect. No spamming, no inaccurate tags – just some truth and honesty. After all, what goes around comes around…
The Google-Bots run a pretty tight ship when in terms of rules and regulations, so I’m afraid it is simply impossible to cheat your way to good SEO.
So, what works in the land of Google? Links. The bods at Google find your site if it is well linked up, so make sure you are well connected. However, all of your links must be accurate. Participating in link schemes can have the reverse effect as Google will detect it as spam.
And what doesn’t work? Breaking any editorial policies. Pirated work will quickly be taken down and spam will be notified to Google through spam filters which they solicit. Sneaky redirects and hidden text and links are also frowned upon by Google-Bots.
Here are my top 10 tips of what to do to make Google love your site and to maximise your SEO benefits:
1. Search Engine Friendly URL: Page names should be accurate, full of researched keywords and different to the H1 and H2 tags within the page.
2. Title Tag: This needs to be unique and applicable to the page content. Google may override your title tag if it thinks it is not strong enough or irrelevant.
3. Description Tag: Independent and unique page descriptions are critical. More and more of these pages need to describe your product and service in layman’s terms, but include researched keywords relevant to that page
4. Keyword Tag: Independent and unique page keywords, although not directly used by Google, are used by other search engines so should be considered.
5. Menu: Item names should be independent of page headings, with manually set hyperlink titles.
6. H Tags (AKA Page Headings): Formatted in H1, H2, H3 HTML tags independent of menu names works best.
7. Image ALT Text: These can be based on file name or include the image name, although we do think in the future Google may want these to be description based.
8. Image Names: When saving images, it is recommended the name of the image is changed to something relevant and not the nondescript.jpg often saved by default camera settings.
9. Content: Needs to be unique on each page and informative. It also needs to be keyword-rich and relevant.
10. Techy Bits: The site needs to have a robots.txt, Google XML site Map and HTML sitemap.
Good luck and happy SEOing!
Does Adwords really improve your Google rank?
Now, I’m the kinda primate that sees the glass as half full, so I’m going to say it is highly likely that the second statement is just coincidence, as it would be pretty outrageous for the search engine to be coercing more money out of unsuspecting business people.
However, the true fact of the matter is that only the bods at Google will ever know the answer to this one.
On the whole, it is generally agreed that using Google Adwords ‘correctly’, with well set-up, targeted campaigns, will increase traffic to your business. Plus, if your website has good conversions, it will independently increase sales without any further assistance.