Over the past 5 years, we’ve seen so many trends appearing with new social networks being released. While most of you are pulling your hair out at the thought of having to download yet another app on your phone, remember more passwords and having even more ways to communicate with people, for businesses and brands, this is perfect!

Any form of promotion or campaign that takes place on social networks are cost effective and help you reach a much wider audience. If you have a younger audience who are active on Snapchat, then not engaging with them through this network is simply untapped potential. The app is perfect to grab someone’s attentions through the power of image, video and a short amount of text.

Here is how Snapchat has been used in business previously –

• The NBA Generates Excitement for Kevin Durant’s MVP Announcement via Snapchat

In a three photo story, the NBA created a story to encourage fans to tune in on real time on NBATV.com and NBA.com as Kevin accepted the award.

• GrubHub Uses Snapchat to Find a Summer Intern

Using the Snapchat Stories feature, GrubHub posted a six image photo slideshow explaining how interested candidates can apply until May 9th with a snap of their best doodle.

If you have any questions about Social Media for your business, please tweet us at @Design365_Bruce